With the arrival of comparatively cheaper advertising tools, marketers tend to ignore banner ads. e4m explains how to make the penny invested in banners count…
NDTV goes PAT positive in 2013 with PAT at Rs 2 cr after a loss of Rs 87 cr in FY2011-12. Group CEO Vikram Chandra shares reasons for this good show
If clients are not bold, there is no way agencies can do good work, says the Managing Partner of Maxus India
By hosting Portfolio Night for the first time in Delhi, the ad industry has realised the potential of the city emerging into a new world of ideas, innovation & creativity
LK Gupta, CMO of redBus talks about the online bus ticketing segment in India, redBus’ business model and reasons behind launching its first ever mktg campaign
The APAC CEO of MEC shares his views on the dynamic media scenario and the futuristic media agency, among other things…
Wadhwa will be responsible for taking forward the organisational aspirations of growing the business multi-fold through digitisation. He will be based in Noida
Wadhwa will be responsible for taking forward the organisational aspirations of growing the business multi-fold through digitisation. He will be based in Noida
Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market
Sen will be responsible for developing the Edelman business in South India & will also lead Edelman’s employee engagement offering nationally
McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards
Broadcast Asia 2013 returns with an integrated offering for the Indian broadcast industry. Groundbreaking technologies covering the entire broadcasting & film value chain will be unveiled
The Tribunal has suspended hearings for the last one month and all cases are being shifted to the Delhi HC, which is delaying hearings & judgements
As per TAM data for CS 4+, HSM markets, Star Plus clocked 223 GRPs compared to Sony Max’s 224 GRPs in the fifth week of the IPL season
Sinha has over 18 years of technology experience in a diverse range of industries spanning telecom, retail, services, gaming, media and entertainment
Bangara moves from Disney UTV, where he was Managing Director of the company’s digital business
Prior to this, Gopakumar was VP, South Asia for BBC Advertising, where he was responsible for generating sales revenues for BBC’s TV and online products
Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design
The appointment sees media duties move from a range of agencies, including PHD (UK) and UM (US), into Mindshare following a competitive pitch
Digital has to be our focus area, under that digital space you have got everything – from saying how do I use the data that the digital world is generating to give me better insights, better accountability to help clients put together the data that they already have. The definition of digital is going to change as more of us migrate more of our online behaviour to tablets or handphones. I don’t know yet whether the advertising dollars are necessarily flowing in as quickly to follow our behaviour. But that has certainly been a challenge as an industry for the last 20 years.