Cheng will front Mindshare’s adaptive strategy and also take the HSBC team to the next level by diversifying the agency’s offering to the client. He joins from Starcom MediaVest
‘Ayurved Sutra’ is a monthly with four premier editions – Monsoon, Winter, Spring and Summer. Veteran journalist Yashwant Yyas has been roped in as Founder & Editor-in-Chief
Context advtg helps marketers bring together the activity of the consumer & the sensors of a smartphone in order to deliver meaningful, real-time experiences, say experts
To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts
The campaign aims at building visibility for the brand, and is a novel way of looking at the increasingly cluttered job portal sector
MV Praveen, MD & CEO, MORF India talks about aiming to be a Rs 500 cr co. in the next few yrs, growth of brand Kelvinator in India, the water purification category & more...
Context advtg helps marketers bring together the activity of the consumer & the sensors of a smartphone in order to deliver meaningful, real-time experiences, say experts
To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts
Stage is set for the 10th edition of exchange4media Conclave. The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP will address the esteemed gathering. The Conclave will be held in New Delhi on Sep 11
The agencies will be expected to conceptualise & design various media campaigns in keeping with the overall strategy of LIC. Applications have to be submitted by Sep 12
EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building
Page One Plus offers a quick snapshot of the top news on the front of the page & a quick edit to all the 'news-you-can-use' around the city, besides offering new advtg opportunities
While the new logo manages to depict change, it does not translate into newness or fresh content and feels like a lost opportunity, say experts
From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers