Along with the growth story, GroupM has also been tapping the huge talent pool that India offers, says the CEO of GroupM Asia Pacific
Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium
The Hindi movie channel has strategically used the last 10 days of the Indian Premier League Season 6 to promote its comeback plan
With FDI favouring the marketplace model, Flipkart embraces it, bringing buyers and sellers in direct contact. The e-comm player has also forayed into the fashion category
The Gurgaon Special is supported by a multi-media campaign that aims to position the brand through the tagline 'Your Gurgaon, Your Voice'
With spot fixing, fingers being pointed at CSK CEO, alleged links with underworld and the nexus getting bigger by the day, should brands betting on IPL be worried?
Set Max viewership has surged post spot fixing & the channel sold final inventory at Rs 17 lakh, with many brands lapping it up. Are the monies justified?
The event gave students an opportunity to not only exhibit their work but also get guidance on how they can grow in the right direction, says the CEO of JWT South Asia
Outdoor owners were invited to bid for advtg rights of various media formats. Acc to sources, Lakshya, JCDecaux & Times OOH are few players that participated
Price hikes drive down subscriber acquisition cost to Rs 1,996. Standalone revenues for FY13 stood at Rs 21,668 mn, with an EBITDA of Rs 5,759 mn
The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp Strategy
ASCI, through National Advertising Monitoring Service, has now started tracking advertisements in print and TV nationally against which complaints are upheld
Tsui will lead all PHD markets in the Asia Pacific region, drive growth and enhance PHD’s value-proposition. She moves from OgilvyOne, where she was Regional VP
As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus clocked 234 GRPs in Week 20 of 2013, as against Sony Max’s 229 GRPs
Monetising its investment in Webchutney, Capital18 has entered into an agreement with Dentsu India Group to divest its stake in the digital agency
We need more Aggies and Paddys to take Taproot to the next level... We are very greedy when it comes to work, we treat everything like an opportunity, we have no personal or social life, we compromise that for work. Once we get the brief, we are very excited to see it in some media form. We still behave like a small kid when he sees a new toy; this whole domino effect is what gives us the edge.