Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara
Hathway Cable had taken Sony TV off the prime time band over payment issues, causing the channel to lose viewership and hence, declining ratings. Also, its fiction shows are not performing as expected, reveal sources
The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September with a cover price of Rs 100
Leo Burnett's digital agency sees Bridgeline's iAPPS platform as the next step to providing a more integrated approach to their online marketing solutions to clients
Fred Cook, CEO, GolinHarris & Joseph George, CEO, Lowe Lintas & Partners talk about the JV between the two firms, challenges it brings & their aim to change the essence of the industry
Coming close on the heels of its distribution alliance with Videocon d2h, the channel has announced the inking of a carriage deal with DD Direct+
The acquisition will allow To The New to integrate social media analytics into its digital services portfolio, thus expanding its digital ecosystem to mktg, content, technology & analytics
The 24-page tabloid is being distributed for free in Mumbai & its suburbs and is expected to boost subscriptions of the group's monthly lifestyle magazine 'Muallim'
According to a company source, the management has decided to wind up this offering by Dec. It wasn't disclosed who the company is in talks with to sell
The insight behind the campaign is that Dulux not only assures good looking exteriors, but also offers the best protection against the vagaries of nature and cracks
Dhawan in her previous avatar was Marketing Director for the company's Pet Care Business for Asia and ANZ
The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India
The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets
Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions
The campaign, titled 'India Wants to Know' has been created by Happy Creative Services & aims to educate the consumers about the benefits of shopping on Flipkart
The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels
exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem
The multi-video campaign has been developed specifically keeping YouTube’s audience in mind. ITSA Brand Innovations has created the campaign
Prior to joining MEC, Chinchankar was heading Prodigi, WPP's digital production business. He has over 15 years of experience in digital marketing
LinOpinion-GolinHarris will bring clients new integrated communications services, with a focus on providing insights, ideas & engagement across both traditional & digital channels
Krishnan brings to the table over 17 years of experience in media & consulting sectors. In his previous role, he was COO of Neo Sports Broadcast
At The Muthoot Group, OOH medium comes second in the media priority list after TV. For us, OOH gives a multiplier effect on ground level and is easy to monitor from across our 4,300-plus branches. It helps us to deliver our message in an uncluttered environment to a large audience at a minimal budget. The Muthoot Group spends about 18-22 per cent on OOH.