This is the first direct investment Publicis has made in a mobile technology start-up. Publicis Groupe Charmain & CEO Maurice Lévy will join Jana’s Board of Directors
Basu will be the Creative Communication Head for STAR India’s new business verticals, including its sports properties
An intense survey preceded the Akola launch. The launch was supported by a branding campaign that announced the progress of the survey at every stage
The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase 2 will involve establishing social shopping
Top advertisers make discontent clear by pulling the plug on ads. Will the loss of these channels mean gain for channels maintaining weekly ratings?
Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner
Many big agencies in India are based on the legacy principle of TV first and everything else second, says Keith Smith, President – International, TBWA Worldwide
Apart from the Spanish-themed experiential marketing campaign, print, outdoor & social media platforms are also being used; ad spends pegged at Rs 1 cr
A photograph is a vital element in print media because it encapsulates a story with insight and depth of historicity, says Annurag Batra of exchange4media
Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn
IBN7 has rebranded with a new tagline 'Bebaq.Bekhauf' and logo. The fresh look is up from today
Top advertisers make discontent clear by pulling the plug on ads. Will the loss of these channels mean gain for channels maintaining weekly ratings?
The brand aims to address the increasing needs of clients, along with the rising digital media market in Malaysia