The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore
The business was awarded post a multi-agency pitch. The agency’s first mandate is to launch the Varthur Lake project in Bangalore
Sharma, formerly with Ketchum Sampark, will spearhead Metigon’s PR and strategic communications business in Pune
In this role, Cheema will manage the overall operations of the North region. He takes over from Achinta Banerjie, who has been promoted to a new role in the head office
Sen would be working with Arnab Mitra, Co-Founder of LIQVD Asia. Till recently, she was the Country Head for ZenithOptimedia’s digital brand Resultrix Singapore
The BoxTV app on Amkette’s EvoTV platform allows users quick access to entire BoxTV content library with single click on the big screen & though a remote control integration
The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore
With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers
IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector
Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say
The channel is looking at factual entertainment to differentiate its content. The two new shows are being promoted through TV, print, radio and OOH media
Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off
TAM is a corporate differently structured than BARC. We are not a research agency; we are a nodal body that will identify multiple agencies for research, says the BARC CEO
Setlur has moved on from Astro Awani Network & joined Network18 as National Sales Head for ETV News. This is his second stint with the company
To start with, the group is launching one Marathi channel, a Marathi magazine & one Hindi channel. It also plans to enter Madhya Pradesh & Chhattisgarh
His next destination is not known yet. He was earlier Resident Editor of The Times of India, Pune for three years
The win comes on the back of a multi-agency pitch that took place in the first quarter of this financial year. The account size is pegged at Rs 30 crore