McCann Worldgroup India has won the creative mandate for Intel and Livguard. Both accounts will be serviced out of the agency’s Delhi office
The event, organised by exchange4media & GroupM, will have the CEO, GroupM APAC address concerns of the advtg, media & mktg world
With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio
Implementation of the ad break schedule system has fallen flat, with news channels sticking to a stand that digitisation process needs to be completed first
The account size is pegged at about Rs 50 crore. It was awarded post a multi-agency pitch
Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts
According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions
It is extremely important for an idea to be creative. It should be crazy, noticeable and fresh, advise creative honchos
The mandate includes handling brand awareness, corporate reputation and strategic visibility for HSBC India’s key businesses in India
Jaitley brings with him more than two decades’ experience in consumer electronics. He moves from Samsung Electronics, where he was Biz Head, Air Conditioners
Aidem Ventures will also work with stakeholders in the wedding business ecosystem to enhance opportunities for the wedding entertainment channel
The virtual stores have been launched across Café Coffee Day outlets in Delhi and Bangalore, where customers can buy products from a virtual wall
Discovery Tamil’s month-long programming initiative deals with on tiger conservation. Local cricketer R Ashwin has pledged to support the cause