In an 'Experience Economy', information is distributed through stories of product or service, which is then 'experienced' by the end-users, says events consultant Tanaz Basrur
Nissan eyes larger market share with new launches, expansion of dealer networks and product differentiation; hopes to more than double its volumes this FY
The agency has been awarded the media duties for Piramal Healthcare. The account size is estimated to be around Rs 70 crore
Because of limited time exposure, outdoor advtg design requires a disciplined & creative approach and innovative ‘smart planning’, says the CMO, HCL Corp
The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event
Maybelline, Tupperware, L’oreal Paris & Kaya Skin Clinic are making their presence felt on social. We take a look at how these brands are connecting with their TG
Nissan eyes larger market share with new launches, expansion of dealer networks and product differentiation; hopes to more than double its volumes this FY
Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs
Garg joins as All India Head – New Business Development and General Manager, MEC North. His last stint was with ZenithOptimedia India
The production house has partnered with Mills & Boon to launch a special Lootera Collection, in sync with the romance angle of the movie; also built innovation on digital
Distribution is often hampered by political interference. Besides, viewers are confused about opting for DTH or cable network, says RBU Shyam Kumar, CEO, Puthiya Thalaimurai
The agency has been awarded the media duties for Piramal Healthcare. The account size is estimated to be around Rs 70 crore
Growing our business is paramount; the reason we cluster emerging markets the way we do is because we see them as a driver of growth for our business. The Indian market is growing and we want to grow disproportionately within the market, we are set to grow at a rapid pace. Even if the rate of growth in the market place drops in terms of GDP growth, our ability to grow is definitely there. India is our fastest growth market.
Increase in creative content and better technology is required for better impact of outdoor advertising. Thus, the drawback of absence of sound and motion, that limit the target audience for the hoarding, can be done away with. Another difficulty in using outdoor advertising is lack of clearly stated norms for display of hoardings. These norms should be specified so that multiple hoardings are not placed at the same time in the same location. This may dilute the impact of the various hoardings placed in that area.