The Founder & Creative Director of Palasa highlights the emerging trends that advertisers can use to engage consumers who are increasingly short on time & attention
The COO of Madhouse explains how clients should create briefs for campaigns and not for any particular medium, at the grand finale of IDMA 2013
To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming
The app, dna it, has been conceptualised by Prisma Global and enhances readers experience by making the newspaper more interactive by using multimedia features
To promote its vegetarian Snickers, Mars India is banking on social media & activations across tier II cities. The common theme across all these activities is gaming
Broadcasters have also agreed that buying should be done as per the Cost Per Thousand (CPT) model and not Cost Per Rating Point (CPRP)
CCI is likely to penalise Tamil Nadu Theatre Association for anti-competitive strategies against Viswaroopam that was scheduled to release on DTH before its theatre release
Six of the top 10 fiction shows are aired on Star Plus. As per TAM data, in Week 25 Star Plus garnered 243 GRPs. Zee TV is placed second with 209 GRPs
Talking about radio Phase III, the Secretary of Ministry of Information and Broadcasting throws light on the issue of base price and the e-auction process
A decision was taken yesterday to push back on demands of wanting the ratings body to move to a monthly ‘reach only’ data system
Digital is not eating into the pie of other media as it does not have as much penetration as traditional platforms, says the Sr VP of Grey Digital
Soon all media will emerge into one – be it television, print or radio. There will only be digital, says the CCO, India Sub-continent of Leo Burnett
Today, digital is integrated in the mainstream strategy making process, shared the MD India of Sociomantic Labs, at the Grand Finale of IDMA 2013
Varma had joined as the MIB Secy in October 2011. During his tenure, he led from the front to pan out digitisation in four metros and 38 cities in two phases
In this newly-created role, Mehta will drive group strategy for organic & inorganic growth, and strengthen Lowe’s brand equity in the market place
With the technological boost & increasing consumption of video content, India will be one of the best digital markets, says the Founder & CEO, The 120 Media Collective
In India, you still have a market where 45 per cent of the revenue is in newspapers. And you still have a mark where television delivers massive simultaneous reach in some of the higher spending internet markets. So, the big pillars of brand communication actually remain more intact in India than in other parts of the world and distribution infrastructure, specifically organised retail, exists to a much larger degree in India than in other parts of the world.