Kazi will report into Prasant Kumar, Head of Trading and Tushar Vyas, Head of Digital for GroupM India. His last stint was with Yahoo
BoxTV will feature NGC content for audiences in the Indian Sub-continent. The content will be available for free ad-supported viewing
India.com, a ZEE Entertainment initiative, built a 70 ft replica of the Red Fort in New York City, wherein visitors could sign up for a new @india.com email ID
Apollo Tyres will leverage the three-year partnership with ManU to raise awareness of its brand among potential customers and business partners
The Knowledge Studio will complement the agency's PR offerings with thought leadership-led content & be a growth driver in the online & digital reputation space
Warrier has over 20 years of experience in advertising. He was last leading the South India team at Initiative and was based in Bangalore
Media planners and critics cite digitisation, better content and maha-episodes as reasons behind the channels gaining viewership in the last two weeks
As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr
The rapid mushrooming of media institutes in the country has resulted in a serious shortage of faculty and quality education, say industry experts
The paper proposes to raise the existing FDI cap of 26%, which is through FIPB route, to 49% through the automatic route in the news sector
The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh
The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air
The NCD of Ogilvy India talks about his default journey into advertising, few landmark campaigns, his belief in the importance of mentoring and more...
With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success
Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness
Teamwork will also undertake the repositioning of Hero Cycles as a lifestyle brand. The agency emerged as the frontrunner in a multi-agency pitch process
Meltwater will support Mindshare on social listening, data consolidation & reporting. The technology used will draw deeper consumer insights based on real-time feedback via online platforms
Arun Singh, who had recently put in his papers as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager
This is Vizeum's fourth office after Mumbai, Delhi and Chennai. The strategic tie-up with Kerala Publicity Bureau gives Vizeum ready access to their clients