The pan-India editorial and print campaign covered 13 states and reached over 4.41 crore people. Religious leaders of various sects also joined this initiative
Star Plus' Mahabharata opened grandly, driving viewership for the channel; while Crime Patrol worked in Sony's favour, pulling it up to the fourth position
With this win, Doosra now has a full-fledged presence in Delhi. Doosra's mandate is to build on Kenstar's core equity through advertising, including ATL, point of sales & digital
Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB
The ISA has taken a serious view of the proposal of some IBF members to impose an ad cap self-regulation and, thereby, ration inventory available to ISA members on the channels of these IBF members
In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we know it today
Chibber, currently Deputy Editor of Entrepreneur, is slated to take charge as Executive Editor of the magazine. This is on the back of Sourav Majumdar's departure as Editor-in-Chief
Industry insiders believe that the division among broadcasters over 10+2 ad cap is likely to create a ripple effect in the industry. A clear situation will emerge within a month
Even as the deadline approaches, there is still lack of clarity over the implementation of the ad cap; besides some b'casters, especially music channels, are set to defy the TRAI diktat
The Chairman of RK Swamy BBDO has been re-elected as the President of the India Chapter of IAA for 2013-14, whereas Neeraj Roy, MD & CEO of Hungama Digital Media has been elected as Vice President
In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we know it today
Chibber, currently Deputy Editor of Entrepreneur, is slated to take charge as Executive Editor of the magazine. This is on the back of Sourav Majumdar's departure as Editor-in-Chief
From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media
The biz was won post a multi-agency pitch. LIQVD Asia will re-launch the brand's digital marketing initiatives for its sports supplement ON & BSN in India starting this quarter
Majumdar moves internally in Network18 Publishing as Managing Editor of Forbes India. Prior to this, he was Editor-in-Chief of Entrepreneur, besides being associated with Firstpost.com