The three segmented show will feature tete-a-tete with Bollywood celebs, followed by viewer & listener contest, and a segment dedicated to music artistes
In a market where each product is as good as the next, experiential marketing makes all the difference, says Ankur Kalra, CEO & Founder, Vibgyor Brand Services
On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet
Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...
The entire drama around the TV ratings issue has cost a lot of senior executive time, which could actually have been avoided, says S Yeduas, MD, Vizeum India
Dreamers Media and Advertising’s innovative concept can turn privately-owned cars into advtg platforms, while the agency pays off three years of EMIs
This decision was taken at the AAAI – ISA joint meets conducted in the last couple of days; it comes in the wake of TAM's decision to release viewership data monthly
The multi-agency pitch is taking place in Delhi. The incumbent agency is Crayons Advertising
In many markets, brands push the same communication used in their television media plan on mobile, observes the Head of Sales & MD - APAC, Jana
The objective of the online engagement strategy developed by Gozoop is to amplify Burgs’ social presence & brand awareness in the competitive F&B category
In his new role, Ahuja will be responsible for the sales and marketing functions and will drive the overall brand strategy at Myntra
Buzzin Events will focus on providing clients end-to-end solutions in the lifestyle and corporate space
STAR India, Viacom18, MSM, NDTV are among seven networks opting for monthly ratings. exchange4media had reported last Thursday that it was the last release of weekly data