Debby Cheung, Andrew Thomas & Kieran Moore will strengthen the agency’s PR leadership in Asia. Thomas will have additional responsibility for Ogilvy PR’s leadership in India
Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand
Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives
Tata Sons' R Gopalakrishnan, Mondelez I'ntl's Manu Anand, Tata Motors' Ravi Kant & Vodafone India's Marten Pieters are some of the other distinguished speakers at the conference
The win comes close on the heels of Aidem Ventures bagging the ad sales duties of Channel UFX. "We are very optimistic about Aidem Ventures' sales infrastructure," says RK Arora, CEO, ITV Network
In an exclusive video interview, Hytner of IPG Mediabrands talks about adland's biggest merger, importance of building a client's business & rumours of WPP buying out IPG
The show is targeted at the youth. Digital, OOH, on-ground, radio & print media are being used for promotions. Special episodes with scholars, explaining the intricacies of the epic have been created
Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo
The win comes on the back of a multi-agency pitch. The agency's London office will service the account & help build the global Apollo brand using print, electronic & digital media
As part of the collaboration, Times Internet will manage and drive local Indian destinations for gaming and men’s lifestyle sites IGN.com and AskMen.com
Speaking on the road ahead, Havas Media Group's Anita Nayyar says that the agency is geared to provide innovative, specialised business solutions. The focus is to add value to the clientele