Ram has been given a diverse role, which primarily focuses on mktg brands & the agency in different geographical areas. He will also look after market research & increase sale of outdoor inventories
As part of his new portfolio, Gupta will be responsible for building on consumer insights to create robust content & marketing strategies. He joins in from IndusInd Bank
The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media
A highly placed source told exchange4media that Subramanian had resigned from his post at the end of Nov 2013. His next destination is not known
Nigam, the COO of VivaKi Partnerships, is currently serving his notice period, which ends on December 31, confirm industry insiders
Against the backdrop of Sharma's appointment as MD for Maxus South Asia, he talks at length about his approach & preparation for the new role, taking the leap of faith, focus areas and dreaming big...
Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensure growth doesn't bog down
Extending brand equity & viewership base, getting edge over competition and capitalising on the burgeoning cricket sentiment are the prime reasons for STAR's decision
Engagement is key for mobile video advertisers, and 'stories' are often more successful in reaching that goal than banner ads or other forms of mobile ads, says Nickhil Jakatdar, CEO, Vuclip
STAR India has bagged the cricket sponsorship rights covering BCCI, ICC & ACC events for the period Jan 1, 2014 to March 31, 2017. The decision was taken at a meeting of the BCCI’s Marketing Committee today
Shivakumar will be responsible for PepsiCo’s beverage brands, Lay's, Slice, Kurkure snacks, Tropicana juices & Quaker Oats. He will also oversee NourishCo, PepsiCo's JV with Tata Global Beverages
In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity management & strategic digital initiatives
Sharma will take over from Ajit Varghese in Jan 2014, as Varghese moves into a new regional role as CEO Maxus Asia-Pacific. Sharma moves up from Managing Partner, Maxus
The account will be handled by Platinum Media in Delhi. The estimated media spend is in the range of Rs 30 crore. Mindshare is the incumbent agency
The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media
A highly placed source told exchange4media that Subramanian had resigned from his post at the end of Nov 2013. His next destination is not known
Nigam, the COO of VivaKi Partnerships, is currently serving his notice period, which ends on December 31, confirm industry insiders
In their new roles, Kanthy & Kekre will jointly take on the national mandate of looking after strategy & planning for all of DDB Mudra offices in the West, North, South as well as Tribal, Rapp & Remedy