B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition
The wins mark the completion of a four-month long multi-agency selection process that included some of the major agencies. The account is pegged at approx Rs 10 cr
In his new role, Varghese will nurture Isobar's creative team to the next level by creating brand experience through integrated digital campaigns. He moves from Interactive Avenues
B'casters are ramping up their digital strategies to create greater engagement via YouTube channels, blogs, apps, merchandise, centralised shows and user data acquisition
Frugal innovation, low margins & entrepreneurial spirit driving Indian digital companies; this is setting them apart from the capital-driven model in the West, say experts
The new ad showcases young girls celebrating freedom from skin troubles by writing them on sky lamps that are lit up & set free. The primary objective is to highlight the new product packaging
The brand's 'PowerLight A Village' initiative ensures every like, share & comment on its social platforms contributes a unit of energy. About 800 households have benefited so far
The wins mark the completion of a four-month long multi-agency selection process that included some of the major agencies. The account is pegged at approx Rs 10 cr
In his new role, Varghese will nurture Isobar's creative team to the next level by creating brand experience through integrated digital campaigns. He moves from Interactive Avenues
The Political Editor has quit because he is unsatisfied with the management. This is the third time in the last month that a senior journalist has announced his exit on Twitter
Sony added 41 million TVTs this week, moving up the ranking ladder. Star Plus garnered 536 million TVTs as opposed to 486 million TVTs in Week 44
Contract's mandate will cover all of Sugar Free's sub-brands – Gold, Natura, Herbvia & Sugar Free D'lite. The agency will start working on the account from Jan 2014 onwards