India TV ropes in QW Naqvi as Editorial Director
Naqvi will be responsible for the entire editorial function of India TV. His last stint was with Aaj Tak
Date-wise News
Sachin Tendulkar & Cricket - Will the terrific combo work for Toshiba?
Toshiba has launched a campaign for its Cricket Series LED TV, which has been developed in consultation with Sachin Tendulkar. Will this co-creation hit a home run?
Big Magic launches multi-media marketing campaign across key HSMs
The campaign is aimed at communicating channel availability in newer geographies. The two-month long campaign sees a mix of traditional & non-traditional media
Consumers live their lives seamlessly across online & offline: Viral Oza
Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India
Jury line-up announced for Eurobest 2013
Ninety-six industry experts will meet in Lisbon to judge the 26th edition of the awards. The ceremony will be held on December 6, 2013
Beat the VUCA world with innovation and value: Bharat Patel
ISA Member & Independent Director, Birla Sun Life Asset Management, Patel says that if you give great performance at a good price, you will never fall short of customers
GAIL India scouts for advertising agencies
GAIL India is looking to empanel ad agencies to handle routine, statutory branding / non-branding communication jobs. Last date for sending applications is October 30
B'cast industry might lose revenue to other media in Q3: Experts
Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility
India TV ropes in QW Naqvi as Editorial Director
Naqvi will be responsible for the entire editorial function of India TV. His last stint was with Aaj Tak
Everest bags creative duties of DS Group's dairy business
The win comes on the back of a multi-agency pitch. Everest's Delhi office has already started working on a 360 degree campaign for the Group's dairy brands
Glen Ireland, CEO, Denstu Digital
Social media seems to be the new kid on the block. Every marketer sees the need to have a social media presence – given the penetration of Facebook and YouTube in the Indian market. However, the role and the objectives for getting onto these channels are not always clearly defined. The other issue that often remains unanswered is about measuring success and failure. A fundamental question often raised is how to monetise social media.