JWT will assume a leadership position over all Puma advertising and creative on a global basis. The agency will develop a fast-moving creative process poised to capitalise on culturally relevant sporting moments
The hour-long programme investigates the real story behind the catastrophic Himalayan disaster earlier this year and explains what really happened and why
The Summit will see eminent speakers and the audience deliver prescriptions, not diagnostics, for India's economy, sports, arts, films and technology
Kapri takes charge from Dec 20, 2013. Meanwhile, industry sources have said that some big names from Zee News, Aaj Tak & India TV will also be joining News Express soon
The distribution in Chennai is still largely on analog mode, being controlled either by SUN TV or Govt-owned ARASU TV. This is not providing a level playing field to players
The channels maintain that limiting of validity to three yrs has created an anomalous situation as permissions for uplinking & downlinking of channels are issued for a period of 10 years
The decision was taken at a meeting of the NBA members on Dec 12 after the case was dismissed by the Telecom Disputes Settlement and Appellate Tribunal
With resource constraints & changing consumer expectations, it is important for brands to adopt smart & innovative ideas for sustainable growth in 2014, say industry leaders
Kapri takes charge from Dec 20, 2013. Meanwhile, industry sources have said that some big names from Zee News, Aaj Tak & India TV will also be joining News Express soon
India TV has beefed up its senior content team in preparation for coverage of the elections next year. Meanwhile, Rajat Sharma, Editor-in-Chief, India TV resumes a daily news show after a gap of over four years
The tender was awarded post several rounds of competitive bidding involving several national PR agencies. Blue Lotus has won the communications contract for two years
Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discovery to purchase
The other jury members announced in the 2nd round are: Mike Geiger, JWT N America; Ronald Ng, BBDO & Proximity Singapore; Luiz Sanches, Almap BBDO; & Erik Vervroegen, Publicis Worldwide France
The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad
Except Star Plus & Zee TV, the other GECs saw a decline in viewership. Sony, however, saw a small hike, but continued to be placed in the sixth position
Jacob joins back Contract after a gap of six years. He will be partnering with Monojit Ray, who recently joined the agency as the Bangalore Head
The brands are currently supported by Havas WW, who will be part of the pitch process. RB wants to explore new sources of creativity, including potentially additional creative partners through the pitch
Our body language has changed, India has really benefitted from being a signed up member of a network, we can see that in the P&L, in the types and calibre of people that we are hiring. We can see that in the work we are doing now, and it is only a year right now, we are planting the right seeds now for a longer term play.