As per the arrangement, the real time sentiments of the citizens & voters will be analysed and trends will be monitored from the tweets and Twitter feeds
With this, Booz & Company has changed its name to Strategy&. Cesare Mainardi will be CEO of Strategy&. He has been the CEO of Booz & Company for the past two years
The President & COO of Radio City believes that by creating interesting content, radio players can get listeners who are happy with the content & advertisers who have engaged & involved listeners
Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd
Mundkur will be responsible for providing strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses under the Percept Group
The winners were declared in Creative (Print), Media and Marketers categories. Young professionals from Publicis India, MediaCom and Hindustan Unilever were declared winners.
The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport
BCCI is not only trimming down the budget for the opening day ceremony, but also subsidising the franchises in Phase 1 of the tournament
With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament
The follow up to Old Spice’s ‘Mantastic’ campaign, seems to have lost the plot somewhere. The digital campaign focuses more on the star, Milind Soman, than on the product
The channel will present a detailed report card on the main issues faced by Indians, profiling leaders and engaging voters’ expectations. The channel has lined up an array of special coverage focused on the most crucial issues
‘Mandate with Destiny’ is a show that tells the story of the making of modern India through the elections that have shaped our country.
We are committed to India and are putting in money not only to create products, but also for marketing activities. There will be changes you will see in the coming months. We will be very consistent with our communications and you will also see us increase the frequency of communication about the products.
Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency. Ideally, the frequency should be higher for more brand recall targeting the peak hours.