Mittal will take charge from Feb 1. He will be responsible for the national channel of News Express as well as Maharashtra, MP & Chhattisgarh, where the group will be launching soon
In his new role, Ho will oversee all marketing, corporate communications & PR activities for the company & its affiliates in the Asia Pacific region. He joins in from Sony Pictures Television
With barely 25 days left, Kantar Media has taken the legal recourse after efforts to resolve the issue outside court through discussions at various forums failed to yield any results
There are bigger expectations from video ads now with growing demands for more interactive ads, say industry experts, who further add that nowadays a lot is being built into the ads
The company achieved a volume growth of 10% in Q3 FY14 over the same quarter of the previous year, led by a strong growth of 11% in the toothpaste category
The 11-member jury panel, led by Bharat Patel, met in Mumbai yesterday to deliberate on the 537 entries received across 41 categories for the radio advertising award
Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions' Shashikiran Kalyanpur
To be held in association with exchange4media, Epica will bring under one roof top international & Indian advertising professionals and will feature some of the latest & best work from across the world
In his new role, Ho will oversee all marketing, corporate communications & PR activities for the company & its affiliates in the Asia Pacific region. He joins in from Sony Pictures Television
In addition to increased spends from sectors such as consumer durables, e-comm & mobile, Sony's slide also helped ZEE eat into the market share. New channel launches also helped the group
TV18 will have board & management control over ETV News channels & ETV non-Telugu GEC channels. The transfer to TV18 is with effect from January 22
Three new sub categories - Social, Branded Technology and Branded Games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category
Srikanth P Srinivas joins as Senior VP, Public Affairs, responsible for policy research, programme development & strategic communications. This is in keeping with the firm's efforts to beef up its public affairs practice
At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands
Be realistic in your expectations and understand that radio is a recall medium and is used as a media multiplier. Though radio is an intrusive medium, you must schedule your spots such that they don’t put off the listener. However, the optimum number of spots needs to be scheduled such that you are heard and have a recall in the clutter of all the ads.