Teeman joins the company from WPP's Blue Hive unit in London, where he was part of the global management team running the media and account planning for Ford Motor Co
Teeman joins the company from WPP's Blue Hive unit in London, where he was part of the global management team running the media and account planning for Ford Motor Co
The media agency has received the certification from Transpacific Certifications for its quality management system
Formed in partnership between Khazanchi, Ajay Verma & Vivek Suchanti, the newly-launched creative agency is working with clients in the areas of media & FMCG
The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major
The month-long campaign, conceptualised by Feswa, was aimed at encouraging enquiries. It was preceded by a teaser campaign
The Dir Mktg of BlackBerry India talks about the brand's increased focus on activations, targeting the youth, launching BBM across platforms & why there will be no ATL advtg this festive season
You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporates, says the Executive Director & CEO, ENIL
During the second quarter, the domestic consumer business of Hindustan Unilever grew 10%, ahead of market, driven by 5% underlying volume growth
Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay abreast with changing times
The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major
Droga will tap a jury of top creatives to help recognise the most thought-provoking, game-changing work in adland - work that signals where the industry is headed
The I&B Minister has said that external monitors are necessary following CVC & CAG's refusal to be part of the internal ministerial committee, which will oversee the Phase III exercise
Radio being a powerful frequency medium, marketers can achieve best results only if they invest a higher percentage of their media spends and improve the intensity of their campaign. In fact, those who have tried that have got a better impact and response.