Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO & Founder, Brandlogist
The win follows a multi-agency pitch process. Carat will create an image projection campaign, projecting the Indian Navy as an attractive career option
The customer loyalty programme is aimed at rewarding Myntra loyalists and first time online shoppers
A development is likely to take place within a week. The change will be on parameters of accountability, security & the number of people managing the social accounts of STAR India
NDTV was 'Highly recommended' at Association for International Broadcasting's annual AIB Awards in the 'Live Journalism - TV' category for its coverage of the demonstrations
France 24 is collaborating with one of the leading English news channels in India to showcase its content. The channel is a wholly-owned subsidiary of France Médias Monde
The showcase book is an initiative by Kyoorius to put the focus on the Indian design & visual communications industry
Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend
TV Today Network's Q2 FY14 standalone net profit stood at Rs 12.83 cr, as against net loss of Rs 9.15 cr during the corresponding period of the previous fiscal
It's worth asking every now & then whether our brand is expressing a lively sense of occasion in its marketing & communication, says Shaziya Khan, Executive Planning Director, JWT
Star India issued an apology on Twitter for abusive tweet & decided to overhaul in terms of accountability, security & number of people managing social accounts of network.
This category has been specially created as an effort by APAC Effie Awards to recognise the achievements of brands that are born and bred in the Asia Pacific region
"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India
Martinez will take on the role of Worldwide CEO in 2015, at which time Jeffrey will become Non-Executive Chairman. Jeffrey will continue as Worldwide CEO through 2014
While we are seeing strong growth in urban areas, we are also seeing very strong growth in semi-urban and rural areas. As more and more of India gets electrified, clearly there are lot more opportunities for lighting going forward... Currently, our share in the LED space exceeds 46 per cent.