Deepak Sasikumar and Raunaq Sikka, the Co-founders of digital creative hot shop, The Hungry Fish, will lead the digital projects for Maxus in Mumbai
HMSI has appointed Dentsu Digital to develop a complete digital ecosystem for the brand. For Top Ramen, the mandate is to find a digital expression to the instant noodles brand's offline campaign
In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs
Whilst maintaining his current duties as MD of Carat New Zealand, Harvey will provide executive support to ApolloNation, Synergy, Haystac, Vizeum, Mitchell & Partners, iProspect and Catch! Media
As per comScore data for August 2013, JagranJosh.com has a unique user base of 3.3+ mn. Moreover, JagranJosh mobile apps have achieved the download base of over 500,000 users
During his stint with Web18, Srinivasan managed a variety of mandates, including Head of Sales for Moneycontrol, Head of Sales & Mktg for Web18, and CEO, IBNLive
Whilst maintaining his current duties as MD of Carat New Zealand, Harvey will provide executive support to ApolloNation, Synergy, Haystac, Vizeum, Mitchell & Partners, iProspect and Catch! Media
In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs
Sharma will be working on the agency's client roster, including Wrigley's, Bata, Carrier Midea, Yamaha Motors & Dabur, among others. He moves from Contract Advertising
In his new position, Bech de Careda will work alongside the management team at TBWA, overseeing the entire strategic planning function of the agency
Though the importance of money can't be sidelined, it's the idea that gets one to create a product in the market that no one has yet created, says the Chairman & MD of CavinKare
The new ads by MSM's Sony LIV targets young urban consumers who like their entertainment in byte sizes on-the-go. The creative agency behind the campaign is Havas Media
Other telecom providers too offer toll-free number service, but with this ad Idea has effectively owned the space. However, the ad is not relevant to non Idea customers, making it fairly limiting
The Gurgaon-based agency has won the account following a multi-agency pitch that took place during end of July
McCann Erickson, Leo Burnett & Ogilvy are participating in the pitch. McCann Erickson is handling the duties for Reliance's Mumbai Indians; will this give the agency an edge?