This will come as an extension to Krispy Kreme digital media strategy to create doughnut eating occasion for consumers
The channel will telecast 56 FIFA matches in Bengali, and provide its audience with a unique viewing experience that has never been done before on satellite TV. As a strategic move
Khemka will also be responsible for new business development across the country. He will report to Kartik Sharma, MD, Maxus South Asia. His last appointment was with ZenithOptimedia
Senior stakeholders in the sector feel that the sector in general advertises a lot. In case there is an increase of investment in the sector, the capital will be channelised to set the infrastructure of the sector right
Political parties have woken up to media. But we journalists will have to be on our guard to see that we are driven by our own judgement & not that of political parties, says Times Now's Editor-in-Chief in an exclusive conversation
Speaking at exchange4media's IDMA 2014, the head of BJP’s IT cell, Arvind Gupta elaborates on the party's efficient & progressive use of social media & how digital will play a greater role in all political campaigns
Khemka will also be responsible for new business development across the country. He will report to Kartik Sharma, MD, Maxus South Asia. His last appointment was with ZenithOptimedia
Irfan Khan, Head, Marketing & Strategic Alliances, TO THE NEW, lays down six focus areas that when collectively targeted, will result in tangible business performance on social channels
Haresh Nayak, Regional Director, Posterscope APAC & MD, Posterscope India, urges marketers to leverage cinema advertising which is growing at 35-40% YOY, faster than online, radio or overall advertising growth
'Sapnon ki Udaan' reflects the changing mindset of the typical Indian movie goer and also connects with the idea of the consumer as a self-assured Indian who dreams of making it big while staying rooted to values
I&B Min Javadekar underlined govt's commitment to press freedom. Arnab Goswami, Rajdeep Sardesai & Piyush Pandey engaged in a spirited panel discussion at the 4th edition of the awards
Narayanan will be responsible for driving strategy for the north region and new business development nationally. Prior to the promotion, he was General Manager, North, Maxus
Radio as a platform has a better reach than most other mediums and it is a powerful ancillary for ensuring ‘call to action’ from print and other media, however it cannot be used in isolation. Instead of radio being an advertising afterthought, it can be a pretty great source of inspiration. In the age of social media and composing tweets, radio doesn't seem quite so limiting.