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Ashit Kukian, President & COO, Radio City

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After print and TV, radio is the lead medium for advertisers to talk to consumers. I look at it in two ways. This is a day and age of competition. So, firstly, you align your resources in the medium that you operate in and the second is that you align yourself to competing media, example, print and TV.

e4m Desk Apr 30, 2014 12:00 AM