Kanika Mehrotra
editor@exchange4media.com
@Kanika Mehrotra
Authors
The reinvention of Mother Dairy
exchange4media takes stock of Mother Dairy's innovative approach to shedding its traditional image and its unique brand recall amidst giants like Amul and Nestle
Paper Boat fortifies brand portfolio with more 'desi' flavours
With typically nuanced Indian flavours, Paper Boat is all set to capture the Indian palette again. exchange4media explores the rationale behind the expansion
The Start-Up game: Essential checklist
Fresh ideas, contextualized planning, loyal customer base among others are the critical factors that can transform start-ups into success stories, say experts
BlackBerry launches Z3 smartphone in India priced at Rs 15,990
BlackBerry Maps have been launched for the first time for BlackBerry users in India with this budget smartphone. Users would be soon able to access around 240,000 android apps from the Amazon's application store
How startups can derive maximum brand benefit
Sanmit Ahuja, CEO, ETI Dynamics in his keynote address at The Great Indian Marketing Weekend, tipped young startups to be collaborative, to spot the problem early & explore opportunities to derive brand benefit
Pitch Brands 50 to be unveiled soon
Pitch magazine will felicitate brands for excellence in marketing in 10 different categories. Santosh Desai, MD & CEO, Future Brands is the Jury Chair
Tapping the data gold mine through loyalty programmes
Experts reveal how data from loyalty programmes can be used to strengthen customer relationship and drive sales in retail marketing
Jacqueline Fernandez to be the brand ambassador for The Body Shop
It's after three years that The Body Shop has brought in a new brand ambassador. Previous brand ambassador was Dia Mirza
Storytelling, emotions, music - Venkatesh Kini uncorks Coke's strategy
According to the President, Coca Cola India & South West Asia, the story is more important than the message and must appeal human emotions as well as a higher purpose
Narendra Modi slams Doordarshan for blackout
In an interview to DD, Modi said that Gujarat contributed the maximum revenues to DD, yet the broadcaster had been maintaining distance from the Chief Minister of Gujarat
Making magazines digital-ready
Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts
Publications need to maintain their exclusivity, say experts
According to experts, the biggest challenge and key to good content is doing different & exclusive content. Churning out content is the need of the hour, but not at the cost of quality
Television news will dominate 50% of the revenues: Arnab Goswami
According to the Editor-in-Chief of Times Now, television news is going to explode if you get it right; if you do it right, it is going to be the biggest sector of television in India
Adi Godrej to be keynote speaker @Pitch Madison Media Advtg Outlook 2014
The most awaited predictions for the media & advtg industry will be revealed at a special event in Mumbai on Feb 19. The Godrej Group Chairman will provide insight into the success strategies, precautions & trends for 2014
Cultural shifts - Understanding the youth marketing nuances
Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts
"Marketing now is instant, global and on steroids"
Deciphering the digital native, Narayanan Madhavan, Senior Editor & Tech Columnist, HT lists trends like variety on steroids, identity unbundling & digital convergence, which marketers need to watch out for