There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014
There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014
The afternooner from Jagran Group also sports a new tagline - 'Mid Day - Made in Mumbai'. Additionally, a significant re-engineering of the content strategy has also been put in place
Named Media Lounge, the company has been launched in partnership with Amardeep Singh Vig, owner of Ronak Advertising. The aim is to be a full service agency with all the verticals
Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts
According to experts, the biggest challenge and key to good content is doing different & exclusive content. Churning out content is the need of the hour, but not at the cost of quality
Magazines can leverage social media for their growth by co-creating the content along with the readers as it would drive a lot of conversations & engagements, say industry experts
Drizzlin's mandate includes handling the complete digital marketing and social media portfolio of the matchmaking service provider
As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is provided in local languages
Top performers are clear on what they want from the organisation & it is best to clearly outline the deliverables & rewards for achieving those goals, says Gaurav Hirey, CTO - South Asia, GroupM
After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign across TV, digital and OOH