In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and lists some of the key trends to watch out for
In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and lists some of the key trends to watch out for
2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases
Publicis Groupe CEO says the Publicis Omnicom Group (POG) will function as a merged entity only after legal procedures are completed; until then, the two agencies are competitors
Renowned marketing strategy expert Prof Niraj Dawar emphasises on 'tilting' or moving away from 'product-centric' functioning to 'customer-centric' functioning for better results
2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases
Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing
The youth today is quick, instinctive, energetic & impulsive. One needs to be very quick to adapt to the changing preferences & responses, say experts
According to industry experts, today, youth is only looking at how a brand gets them to experience what they love, hence youth experiences have to be more evolved & more layered
The MSO Alliance has also launched an ad campaign in print media and cable television channels to spread awareness about the monthly billing system
In little over a year, the agency has bagged a number of accounts across categories such as English GEC Star World Premiere, Parle Products, and bed & bath brand Portico New York, among others
Colors reclaimed the second position back from Zee TV in Week 50 of 2013, while Sony & Sab TV saw a slight increase in viewership. However, their rankings remained unchanged
RC&M marks WPP's 12th acquisition in India in the last nine years. This acquisition marks a further step in WPP's strategy of developing its networks in fast-growth markets & sectors
Approximately 10 million consumer homes are consuming content electronically; despite this, the imaging part is still very traditional. There is a need for printers to be smart as well. In fact, almost 30 per cent of our printer market can move to cloud printing since consumers are now storing their vital information on online services.