Social media has been rife with speculations over Ashutosh joining the Aam Aadmi Party, after he confirmed his decision to quit IBN7 as Managing Editor
Through this partnership, a selection of new releases, catalogue titles & popular TV series will be offered to viewers via an on-demand TV channel, powered by a new product, Lukup Player
The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media
The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media
Ashutosh’s next destination is not known. Tewari will now lead IBN7 editorial operations in the same capacity. In this expanded role, he will also drive network synergies at CNN-IBN & IBN7
The organisation has got on board a new General Manager and two Deputy Editors. The group has appointed more than 15 senior people in a month's time
The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of the show and the network premiering it, say industry experts
Research data migration, monetising mobile, omnipresence of digital & growing clout of content are other dominant trends this year, says the Chairman India & CEO South East Asia - Aegis Media
The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING Life Insurance's Mohit Goel
The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility in the hyper-competitive market
With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities
There needs to be a deeper appreciation of brands actively evolving from the transactional to the relational both for their own sake and for others, says the Executive Planning Director of JWT
Prior to this, Singh was Managing Editor of the fortnightly publication. He has close to 25 years of experience in print and electronic journalism
According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South
Gulrez Alam moves to Singapore as Chief Development Officer, APAC. Tanmay Mohanty will be taking on the mandate of MD, Performics India
Hira will be overseeing the entire operations of Hungama Digital Services & JWT Digital, thereby ensuring seamless integration of the two to offer integrated digital solutions to all HDS & JWT clients
Businesses run because we market our products. People buy our products because they like them. In the end, there is only marketing. We call print and TV ‘traditional’ media because they have been around for years. Today, you call something mobile marketing because the others are ‘not mobile’. These are just definitions we have come out with to make it easier to understand these concepts.