With more than 16 years in the business, Rishi in her earlier journey has had long stints with Ogilvy and JWT and brings with her cross category experience
She is cooler, sexier and does everything in style; she is in the driver's seat today. The Chief Creative Officer & Co-Founder of Taproot India exalts Indian women in their modern avatar
The 'Voice of 49 per cent' women's manifesto is the outcome of the 'Power of 49' campaign. This entire campaign is powered by Maxus
Technology opens the doors and helps you walk through creativity, but if we have to predict some of the game changers, it would be creativity because technology grows older every day, says the Chief Creative Officer, Y&R Singapore
It's important for media to not only be neutral, but also look neutral to be credible. With one of the most crucial polls coming up, media needs to ensure that the Indian democracy remains healthy, says exchange4media's Annurag Batra
Experts mull over the reasons that make film award shows popular for everyone - the audiences, the channels and the advertisers
After a tenure of 23 years, KV Sridhar, Chief Creative Officer, Leo Burnett India and Sub-Continent is slated to exit the agency, according to highly placed sources
She is cooler, sexier and does everything in style; she is in the driver's seat today. The Chief Creative Officer & Co-Founder of Taproot India exalts Indian women in their modern avatar
The initiative is aimed at identifying and celebrating future leaders of the Indian communication industry from creative and media agencies
ZEE Network may be planning to launch two new channels '&' TV and Zindagi. Sources indicate that the launch will be along the lines of Life OK from STAR and Rishtey from Colors
Despite setbacks, Nissan aims to resuscitate its Indian ops & sales by revving its mktg strategies & launch of Datsun Go. The Nissan India President gives a glimpse of the road ahead for Nissan
The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space
You cannot think about digital and offline in isolation any more. This is the biggest shift that has happened in our thinking and I think this has happened in the industry, in general. It is so much a part of our lives today, that our approach also has to be integrated taking into consideration how consumers’ decision making and the way they consume information has changed.
More than anything else, consolidation is at the core for survival and success. With consolidation, the bigger entities will stay relevant and be better equipped to deal with the media buying community. Efficiencies through consolidation should lead to more investment in product improvements, including measurement.
Our digital strategy is focusing on multiple fronts, not just marketing. Our aim is use technology to remove barriers. We are investing a lot in content and conversation. Another thing that is emerging in digital is that I can convert my engagement to business. So, we are working on how the customer can get an end-to-end interactive experience online, whether it is purchase, discovery, education or engagement. The dream is to make HDFC Life a truly online insurance company.