Bhaarath Sundar joins Teamwork Studio
Bhaarath Sundar, a 28-year veteran in the media industry, has joined Teamwork Studio as Founder, Group CEO and Managing Partner
Date-wise News
Time Out compiles list of 100 apps that makes life simpler
Time Out magazine has come out with its annual tech cover, which gives readers a curated list of 100 apps that’ll make their lives simpler
Are marketers impressed by agencies winning metals?
As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners
Is social marketing enough to crack the digital space?
To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy
"Magazines that are not sharply focussed will have a problem generating revenues"
R Jagannathan of Network18 talks about his approach to Forbes India, the Indian magazine industry and cross media ownership, among other things…
Woodland banks on CSR, activation & digital for growth
Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space
Dangal TV assigns its ad sales duties to Aidem Ventures
Dangal TV offers a mix of movies and serials in Bhojpuri as well as in Hindi, and is now looking to further firm its foothold in the regional markets
Are marketers impressed by agencies winning metals?
As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners
ABP pulls out of TAM, even as advertisers remain firm on ratings
ABP's move comes after reports of some b'casters withdrawing their decision to unsubscribe from TAM. Meanwhile, advertisers are pushing for ratings to continue
Each of Coke's stories is relentlessly optimistic: Anupama Ahluwalia
Our work has straddled borders & challenged racial prejudices – guided by a common strand of DNA of optimism, says Ahluwalia of Coca-Cola, on the brand winning Cannes Lions Creative Marketer of the Year
MTV adopts multi-platform strategy for 'Coke Studio' Season 3
The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook
Going retro in Mumbai gels well strategically: Ashwin Padmanabhan
The decision to go retro works extremely well for the station’s brand positioning, which is more on the lines of a mature station, says the Business Head of Big FM
Guest Column: "There's a pot of gold at the end of the mobile rainbow"
Rage Comm's Aruna Kamath says that to get a payoff from mobile, one must invest in activities that combine its functionality with how users use the device
Birla Sun Life Insurance scouts for creative partners
Birla Sun Life Insurance has called for a creative pitch; JWT India is the agency on record currently. The account size is estimated to be over Rs 50 cr
Umesh Shrikhande joins Taproot India as CEO
The former CEO of Contract India, Shrikhande is an advertising veteran with more than 20 yrs of experience. The development will strengthen Taproot’s core leadership team
Actimedia PR launches its events division - Buzzin Events
The new division will focus on providing clients end-to-end solutions in the lifestyle and corporate space
Sun Direct's Venugopal Iyengar joins Apalya Tech as Biz Head
Iyengar will be reporting to Vamshi Reddy, CEO & Board of Director at Apalya Technologies. He moves from Sun Direct DTH, where he was heading marketing
MTS India hands its entire brand mandate to Creativeland Asia
The mandate covers Mainline, BTL, Circles & Digital media for the India market. This win makes MTS the second brand-partner for Creativeland in the capital city
ZEE elevates NS Easwaran as Business Head of Zee Tamizh
Prior to this, Easwaran was Deputy Business Head of Zee Tamizh. He takes over from Prem Menon, who will take charge of ZEE’s new initiatives in the South