The Top - 20 of Indian cinema, scheduled from July 1, will feature films by Satyajit Ray, Bimal Roy, Guru Dutt, Ramesh Sippy and many regional films
The brief to Grey India during the pitch was to launch the Times Centre for Learning in a way that it resonates best with fresh graduates
The combined volumes of redBus.in and ibiboGroup’s existing travel assets makes the group one of the biggest online travel players in India
The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms
The business was won post a multi-agency pitch contested by agencies including MEC, Prachar, Omnicom & ZO. The estimated size of the business is Rs 50 crore plus
The business was won post a multi-agency pitch contested by agencies including MEC, Prachar, Omnicom & ZO. The estimated size of the business is Rs 50 crore plus
Akshay Kapnadak, ECD, McCann Mumbai & Radio Lions juror @Cannes reveals the mysterious 17th jury member who helped sift through about 1500 entries
One always gets to see interesting work at Cannes, but there has been a dip in the quality of the workshops and sessions this year, says the NCD of Lowe Lintas
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH
Taproot bagged 4 Golds at Cannes – a feat never accomplished by an Indian agency. Padhi talks about this proud moment in an exclusive chat with exchange4media
This could probably be the first initiative taken by both the industry bodies to settle the TAM ratings imbroglio
SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions
After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow
The MIB Secy supports a transparent system & says TAM has not been satisfactory. But, he is also against broadcasters dictating terms for ratings
Akshay Kapnadak, ECD, McCann Mumbai & Radio Lions juror @Cannes reveals the mysterious 17th jury member who helped sift through about 1500 entries
The latest in the line of lambs led to slaughter as a supposed austerity measure is the Greek state TV and radio, shares Annurag Batra of exchange4media
One always gets to see interesting work at Cannes, but there has been a dip in the quality of the workshops and sessions this year, says the NCD of Lowe Lintas
Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category
Television today is actually struggling. If you look at youth, how much television are they consuming? Youth today have a lot of options. Hence, television has the challenge of bringing these audiences back and the only way it can do that is by involving him in his favourite device – mobile. They need to integrate mobile very actively with the content on television. It is no longer an option for content on television to not do anything on mobile.