The MIB Secretary feels that while the 12-min ad cap could stretch to 13-15 minutes, he questions why ads are stretching to 30-35 minutes in a clock hour
Digital, when treated as infrastructure, has huge potential, but when treated as a medium, is failing constantly, says the CCO of DDB Worldwide
Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013
Tata has over 23 years of media experience and was most recently the General Manager, Entertainment Networks, South Asia for Turner International India
As per data for CS 4+, HSM markets in Week 16 of 2013 and third week of the IPL season, Star Plus clocked 233 GRPs, followed by Max with 211 GRPs
The Kochi branch will be headed by KT Haridas. Mindshare already has offices across Mumbai, Delhi, Bangalore, Chennai and Kolkata
Ignitee will manage consumer engagement across all social networking sites as also digital media planning & buying for the brand across digital platforms
There is room in the market as there are plenty of brands to be pitched for in any sector, says Mauricio Sabogal, Global CEO, Brand Programming Network
Katkar has been appointed as Sr Director & Network Head for Turner Intl English vertical. He will report to MD, South Asia Siddharth Jain
It is in lieu of Income Tax department sending notices to b’casters demanding tax payable on the 15% difference between what b’casters bill & their net realisation
Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns
The mandate is for the brand’s first family edutainment theme park scheduled to open in Mumbai shortly. The agency to craft a multi-media brand building campaign
Associating with one of the most watched properties, IPL, and that too in competition territory seems to have worked in Star Plus’ favour
Brand aesthetics and the financial impact cannot live in isolation, what you will see is more focus on the brand being able to financially justify themselves. Design of the brand is the best way for it to truly distinguish itself, as long as the design of the brand is representative of the experience consumers expect to have with it.