IPL viewership will increase to 3.9 this season: MEC – Meritus
MEC – Meritus forecasts average IPL 6 TV rating to be 3.9, a 2.6 % increase over rating of 3.8 in 2012
Date-wise News
Can robust social marketing ensure success of a movie?
From releasing promos, conducting long-term campaigns, creating conversations before the launch, social mktg can help sustain interest of viewers & create buzz
SITI Cable receives approval from FIPB to raise Rs 3240 mn from promoter entities
The promoter entities firms have released the first tranche of Rs 810 million to the company & the balance tranches will be available as per business requirements
Network18 appoints Editor-in-Chief for web and publishing
R Jagannathan to lead Moneycontrol, Firstpost, Forbes India and Network18 Publishing
First edition of IMPACT 'Top 30 under 30' list unveiled
The list identifies and celebrates future leaders of the Indian communication industry from creative and media agencies
Sony launches ‘Chhanchhan’ at 9PM
The new-age woman-oriented series would be telecast on weekdays from March 25, 2013
Mid Day publishes handwritten front page
The front page of the Pune edition of Mid Day on Mar 21 was designed by a specially-commissioned calligrapher & an illustrator, in collaboration with the editorial team
Madison Media Group wins McCain Foods AOR
The account will be handled by Platinum Media in Delhi. ZenithOptimedia is the incumbent on the business
Madison Media Group wins McCain Foods AOR
The account will be handled by Platinum Media in Delhi. ZenithOptimedia is the incumbent on the business
Guest Column: Engage with your customers, but not the Facebook way
Engagement on social network happens as part of meaningful conversations. But FB has made it difficult to nurture dialogues, says Surjendu Kuila of Reviews42
Nestle India consolidates digital & social media with Maxus Digital
Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative
Stage set for 3rd edition of OOH Conference and Awards
The e4m OOH Conference will have industry veterans discuss & debate on M3 Media, Marketing & Monitoring today. It will be followed by a glittering Awards night
2-min video: An idea can change your life – Sashi Shankar
"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellular
<b>Anant Nath</b>, Director, Delhi Press
New media is not eating into the pie of print content. If you pick any successful digital media portal, invariably it is a replica of the print publication. Most digital content is riding on the back of traditional media, whether it is broadcast or print… As long as we can evolve a new paid model in digital, print has nothing to fear. But so far there are no successful and sustaining digital revenue models. Some day all publishers will realise that we need to have a paid model on digital as well.