Surjendu Kuila
guestcolumn@exchange4media.com
@Surjendu Kuila
Authors
Guest Column: Engage with your customers, but not the Facebook way
Engagement on social network happens as part of meaningful conversations. But FB has made it difficult to nurture dialogues, says Surjendu Kuila of Reviews42
Guest Article: The Digital Dilemma
This is the predicament plaguing the brand managers today. Because of an unclear digital agenda, branding executives are taking the time tested digital route without experimenting too much on innovations, observes Surjendu Kuila, Co-founder, Brandandme.com.