TiE Delhi is partnering with Radio Mirchi to conduct Upswing, a day-long business conclave for SMEs and budding entrepreneurs on August 26, 2011 at Sheraton Hotel, Saket. Upswing will also feature the next edition of TiE Institute Workshop series on ‘Valuations for Startups’.
New age marketing agency Jagran Solutions recently launched a campaign for IPOL Lubricants. Titled ‘Aao Chalae India’, the campaign served as a platform to promote IPOL range of diesel engine oils to dealers and mechanics across 50 cities in Uttar Pradesh.
‘The Citizen Journalist Show’ has been a platform for the common man to come forward and expose deep rooted issues that plague the society today. CNN-IBN, IBN7 and IBN-Lokmat, in partnership with Hindustan Times, present ‘Citizen Journalist – Bribe Bandh’, an initiative that will feature 50 CJs and their battle against corruption. These are CJs who have stood up and have said – Bribe Bandh. The stories of these CJs will be aired on October 2, 2011 through the day on CNN-IBN, IBN7 and IBN-Lokmat. Hindustan Times will also be featuring reports on these CJs.
TBWA\India has launched a new television campaign for Nissan’s B-segment offering, the Nissan Micra. The car is being positioned as the ‘urban driving simplifier’, packed with features that makes driving on city roads less stressful, highlighting the shortest turning radius as the differentiating feature of the car.
Karbonn has launched its affordable, 3G enabled, Android 2.2 based smartphone, A1, for Indian consumers. The idea is to take the smartphone experience to the masses and expand the category. Karbonn is spending more than $5 million on the campaign, but does it work?
New Generation Media Corporation has announced the launch of Puthiya Thalaimurai, a 24-hour Tamil news channel with a global outlook. Grey Worldwide has been roped in as the creative agency, while OMD is handling the media duties. The channel will be marketed by Fourth Dimension Media Solutions.
Percept Profile had announced the launch of its Social Media Division on August 1, 2011, which has now bagged the digital mandate for UK’s hair and beauty salon Saks and Karbonn Mobiles. Percept Profile will conceptualise, strategise and manage all official social media platforms such as Facebook, Twitter and Blogs for both the brands.
InMobi and NDTV have entered into an exclusive partnership to bring mobile ads to consumers on NDTV’s mobile applications. Under the terms of the partnership, InMobi will have exclusive rights to monetise NDTV’s mobile applications for Apple iOS and Google Android devices in India and international markets.
With the completion of its first year in Jharkhand, Dainik Bhaskar has embarked on an initiative titled ‘Badlaav Miljulkar’, wherein it has called its readers to join hands for yet another drive which can act as a catalyst to change the face of the state in times to come and move a step ahead of ‘Ab Chalegi Apki Marzi’.
CNBC-TV18 has partnered with AvaniTV, a new entity delivering infotainment and entertainment solutions to consumers on the go, to launch ‘Live CNBC-TV18’ in vehicles on Indian roads.
This is the predicament plaguing the brand managers today. Because of an unclear digital agenda, branding executives are taking the time tested digital route without experimenting too much on innovations, observes Surjendu Kuila, Co-founder, Brandandme.com.
MTNL has tied up with Shemaroo to launch its 2G and 3G (Video IVR, WAP and IVR) value added services across Delhi and Mumbai. This will facilitate MTNL subscribers to view live feeds from major shrines of India as well as mini versions of Bollywood hits on their phones.