Industry sources state a creative pitch for news channels Zee News & Zee Business is underway. TAG & Euro RSCG are the incumbent on the account
Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any business
Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication
Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers
Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can play to expand the industry and more...
I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going global
As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr
While marketers are actively seeking out experiential experts, deep understanding, flawless delivery, and measurements need to be in place, says HP PSG’s Marketing Head
In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless
In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone
After giving you detailed analysis on India winner at Cannes, we list down the world’s best. Take a look at the Grand Prix winners of Cannes Lions 2012 across 15 categories
Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012
Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012
TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?
TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?
Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012
Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012
India wins Silver & 3 bronze Lions in Press. A great win indeed! Leo Burnett, O&M and BBDO make us proud! Read about their win in detail by Exchange4media.
Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze
Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze
Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category
Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category
The agency has been empanelled by BSNL for Haryana Telecom Circle, National Textile Corporation, National Physical Laboratories, Uttarakhand Government and COFMOW
The agency already has the Liberty Shoes business. With Mathur moving away, the Liberty account – earlier managed by Montage – has also shifted to The Page
Satyamev Jayate’s second episode could not keep the social buzz going as F1, English Premier League, Mother’s Day & Parliament’s 60 year completion kept people busy
Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North
Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North
Sanjay Thapar, Group President, North & East, Ogilvy & Mather has been asked to join Bates India as CEO. Prateek Srivastava, Group President, South, O&M has been given the additional charge of Ogilvy North
It is a landmark year for Goafest as it extends its boundaries beyond India, inviting Sri Lanka, Nepal, Bangladesh and Pakistan to be a part of the festival
Canon’s ‘what makes us click’ campaign has been launched to appeal to the young generation. Industry experts tell us whether the idea has clicked
Millions of ‘Likes’, thousands of followers, countless comments – are the parameters of social success relevant? Social media experts discuss life after ‘Likes’...
After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India
Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands
Shobhit Mathur, Executive Creative Director, Cheil has quit after a brief stint of seven months. This is the second senior exit from the agency in the recent past
Deb will head Vodafone business for Ogilvy along with accounts such as Ministry of Tourism, KFC, Yahoo, Hindustan and Cisco; he joins from Lowe Bangkok
Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital
JWT is declared as Sakalakalavallavan or Agency of the Year, third time in a row; Leo Burnett and TCC share second position with two Silvers and two Bronzes each
While RK Swamy BBDO has been retained, Bates, Publicis India, Mudra and Law & Kenneth have been brought on board; account size is estimated to be Rs 30-40 crore
After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incumbent on the account
After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incumbent on the account
R K Swamy BBDO & Basic 4 Advertising have joined GAIL’s roster this year. The empanelment process has come to an end with eight agencies being empanelled
Taking the idea forward that a strong foundation leads to a strong future, Tata AIG Life Insurance has come out with a new campaign for Tata AIG Mahagold Life
Punjab National Bank has called a pitch for empanelment of ad agencies. Last date for sending applications is March 9. Account size is upwards of Rs 15 cr
At Rich Media Rocks 2012, Microsoft Advertising advocated brands to tell a story rather than just push a message on the digital space, to get the best of consumer’s attention
The measurement system – Nielsen’s Online Campaign Rating solution – has been adopted by Unilever for all its digital campaigns in the US for 2012
Super Fans, Fan Parks, exclusive merchandise line, new tagline & an integrated campaign - GMR Sports has got its marketing act together for Delhi Daredevils
After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
ICICI Lombard’s new campaign propagates the idea of being partners for Plan B in people’s lives so that Plan A goes on despite unexpected setbacks
Mankind Pharma is on the lookout for creative partners for two of its brands – Manforce Condoms and Kaloree 1. The pitch process will be held in Delhi
Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out…