To coincide with World Music Day on June 21, Radio Mirchi Mumbai has lined up a musical feast for its listeners as part of the 10-day special activity
The soon to be Viacom18 CEO will have a few areas on priority in his to-do list
Maintaining momentum, return on investment and simplifying Viacom18’s offerings are some aspects that Viacom18’s new Group CEO would be tested on
Fever Entertainment is promoting this initiative via a 360 degree campaign, which includes print, radio, outdoor, digital and Live Media
J&J’s brand Clean & Clear is inviting artists to come up with whacky videos depicting a girl waking up her best friend in a unique manner
Even as US media reports state that Omnicom’s PHD will bag Unilever’s global communication planning, the India scene on planning remains unclear
Justbooks has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow’s Mumbai office
Vats will be joining in August 2012. He will report to the Viacom18 Board and will be responsible for growth of all Viacom18 businesses
Bihar is shedding its backward tag and increasingly getting the thumbs up from marketers, who feel they can no longer ignore the potential the state offers
Madison Media Infinity has bagged the media mandate of Parag Milk Foods, the makers of Go and Gowardhan milk based products. The account was previously handled by Carat
Kent is extensively using radio to promote its recently launched Kent Mini Water Softener, given the mass appeal of the medium
MTDC has called creative, outdoor and digital agencies to be empanelled on its roster from 2012-2015. Last date of application is July 2, 2012
Pune is the first market wherein MTS has focused on innovations in the retail space. The initiative will soon be extended to other markets
Industry experts are eager to chart a success path for Bihar and want people at the bottom of the pyramid to participate in that success
Delhi-based LCO body, United Cable Operators’ Welfare Association, will have to wait a little longer to get clarity on tariff rates from TRAI
55 billboards have been used to create visibility as part of the outdoor campaign for Sananda TV’s new reality show ‘Jabab Kinte Chai’