Shree Lahiri
shreelahiri@exchange4media.com
@Shree Lahiri
Authors
Mother Dairy salutes motherhood
Mother Diary uses a mix of TV, social media & BTL activities for its new campaign as it moves from the health peg to touch an emotional chord
Odonil gets a sensory makeover in new TVC
While the brand is looking to reposition itself as a fragrance expert, industry experts feel the TVC doesn’t have a long shelf life
Electronics, jewellery, fashion to buoy e-comm spends
Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season
Jabong awards creative duties to Draftfcb Ulka
The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong
Jabong awards creative duties to Draftfcb Ulka
The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong
Consumer durables look to rev up sales this festive season
While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year
No media can survive without ads: Experts
PHD Chambers of Commerce’s Sandeep Marwah traces the growth of media and how it has emerged as an effective platform for advertisers over the years
Domino’s moves from ‘functional’ to ‘emotional’
Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’
Yuvi shares life’s lessons in Birla Sun Life ad
Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad
Nobody knows what they can do with mobile: Mohit Beotra
The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same
BMW’s first ‘made in India, for India’ campaign
The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events
Jabong to announce creative partner in two weeks
The brand had called for a pitch in mid August; it saw participation from six agencies
Lessons in anger management from Century Ply
Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength
With an eye on smartphone pie, Sony Mobile rebrands
Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy
Lack of trust, loyalty holding back e-comm: Experts
Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts
DDB Health & Lifestyle wins Wockhardt account
The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch
DDB Health & Lifestyle wins Wockhardt account
The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch
Saluting teachers in an out of the box way
Market spend of Rs 1 cr has been earmarked for Teacher’s Touch, an on-going initiative created by Out of the Box for Presidium & Mother’s Pride
“Regional & national should co-exist, not compete”
Sudhir Chaudhary of Zee News, Manish Jha of Maurya TV & Chetan Sharma on the national vs. regional channels debate
“Indian news TV can be ahead of other Asian countries”
The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News
Go beyond voucherisation in e-comm: Experts
While e-commerce business is growing, there isn’t much brand imagery, feel industry experts
How to make in-film branding a hit
Today brands are latching on to films for greater visibility, experts point out some pitfalls to avoid while devising branding plans
Bloomberg TV goes for shock value for ‘The Outsider’
The multi-media campaign created by Triton adopts a contrarian stance & presents the debate show’s host Tim Sebastian as a ‘rabble rouser’
“Keep the viewer at the centre of decisions”
Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph
ENBA 2012: Jury lays stress on content integrity
Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24
FoxyMoron wins digital duties for L’Oreal Paris
The digital medium is a great storytelling platform for a beauty brand, says Manashi Guha of L'Oréal Paris
HT refreshes brand BrunchQ
BrunchQ, the quarterly brand extension of HT’s lifestyle supplement Brunch, has sharpened its focus to help readers in their ‘Quest for Good Life’
Brands turn Independence Day into sales extravaganza
National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?
“The challenge of competition is not new to print media”
IIM Bangalore’s Prof Rishikesha T Krishnan highlights the challenges that print media faces and how it can integrate Internet into its business strategy
Media’s primary role has to be social: Javed Jabbar, JJ Media, Pakistan
Pakistan has a thriving media environment and is witnessing a parallel FMCG economy with MNCs like Nestle, Unilever, etc., says Javed Jabbar
Bangladesh media struggling with many challenges
Matiur Rahman of Prothom Alo, Bangladesh, throws light on the various factors that are holding back the media industry in his country
AAI to launch monthly lounge magazine
The magazine, Airport India, will be launched by Airports Authority of India in September; it will be published by Trendsetter Marketing
‘Daddy Diaries’ engages young fathers
‘Daddy Diaries’, an initiative by Lodha’s New Cuffe Parade, reaches out to young fathers to spend quality time with their children
Pulp Strategy launches augmented reality mobile app
The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media
Bringing to life the Servo brand proposition
Created by Draftfcb Ulka, the new ad for Servo shows how everything the lubricant brand from IndianOil touches comes to life
India is tailor-made for Discovery Kids: Rahul Johri
Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy
Digitisation can boost revenues of LCOs
Exset believes its Digital Monetisation System can change the way cable operators view digitisation
Marketers need to break through the comfort zone
Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates
Experiential is changing consumer behaviour
Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential
Think beyond borders: Pulak Bagchi
Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India
The future is not gloomy: Shantanu Bhanja
Plurality of news has to be maintained, says Shantanu Bhanja, CMO, HT Media, while self-regulation can ensure that people are not misled
The Ramp returns with Asian supermodel hunt
The Ramp has roped in Lawman Pg 3 as the title sponsor, while Deccan Chronicle, Atelier and Barista are the other sponsors on board
Olympics 2012: Brands drum up national pride
When it comes to the Olympic Games, it’s no longer about brands showing ads on TV or displaying one’s logo in the ad; it’s about ‘engaging’ the consumer
Urdu media faces many challenges: Navin Suri
The Chief Editor of The Daily Milap shares that Urdu papers have perfected the art of personalised approach, yet they do not attract marketers
Market dynamics define growth: Jwalant Swaroop
The COO Publishing of Lokmat shares his experience of establishing Lokmat and creating ‘New Maharashtra’, at INK 2012
Print needs to build its local muscle: Rahul Kansal
BCCL sees a huge growth market in small towns as the advertising pie moves downwards to the next tier, says Executive President Rahul Kansal
I am not comfortable with the word ‘local’: Varghese Chandy
It was a challenge to take Kerala to the rest of India, says the Chief General Manager, Marketing Advertising Sales of Malayala Manorama
Tale of 2 nations: Sarmad Ali & Rahul Kansal on media in India, Pak
Rahul Kansal, Executive President, BCCL and Sarmad Ali, MD, Jang Group discuss the state of newspapers on both sides of the border & the striking similarities
Magazines are ‘better’: Mitrajit Bhattacharya
With the conversation moving from quantity to quality, magazines have been able to stand their ground, says Chitralekha Group’s President
Magazines make brands vibrant: Maheshwer Peri
The Chairman of Pathfinder highlights how magazines have effectively helped launch and sustain brands
“Research can drive a new currency to market products”
Ambika Srivastava, Chairperson, ZenithOptimedia, highlights the various ways magazines have proved to be a powerful tough point for brands
“Differentiate magazines for readers & advertisers”
Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts
McDowell’s bets on friendship in new TVC
The TVC ‘Dosti ka No. 1 spirit’ has been created by DDB Mudra, Bangalore as part of its UB mandate
Woodland earmarks 30-40 pc spends for green initiatives
Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved
The 'Shubh Aarambh' impact
From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sweet deal for Cadbury
“We have become ‘newsy’ people today”
With TV becoming a ‘tamasha’ in its quest for TRPs and to get eyeballs, industry experts wonder whether it is time to rewrite media laws
Product integration drives Samsung Olympics campaign
Top bloggers from 20 nations will write posts and produce a daily show throughout the London Olympic Games using Samsung products
Emerging markets in India growing at 60% for Canon
Canon has witnessed growth of 60 per cent in emerging markets, while top cities have grown 15 per cent, says Alok Bharadwaj, Sr VP, Marketing, Canon India
Bihar – A story of resurgence and resilience
The task ahead for Bihar is to awaken its people’s potential & re-branding ‘Bihari’ to enterprise and determination, says Dheeraj Sinha
Why humour works?
A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool
Dabangg Bihar is fast catching up with growth markets
Resilient in the face of challenges, emerging markets of India today have become a force marketers cannot afford to ignore
J&J tries crowdsourcing for brand targeted at teenagers
J&J’s brand Clean & Clear is inviting artists to come up with whacky videos depicting a girl waking up her best friend in a unique manner
Marketers show confidence in Bihar’s potential
Bihar is shedding its backward tag and increasingly getting the thumbs up from marketers, who feel they can no longer ignore the potential the state offers
Authors keen on scripting a new Bihar story
Industry experts are eager to chart a success path for Bihar and want people at the bottom of the pyramid to participate in that success
Radio Phase III: Pending dues come in way of migration
Radio broadcasters talk to exchange4media about the numerous bottlenecks in the way of a successful Radio Phase III migration
Winners speak: Amar Ujala MQ 2012 Delhi
The winning Genpact-Reckitt Benckiser team talks about their victory and how they plan to prepare for the next round
“Making FM Phase III launch profitable is challenging”
Ritesh Malik, MD, Creative Thinks Media says that while the radio ad business is pegged at about Rs 1,100 cr -1,200 cr, slowdown is impacting ad revenues
Real India Conclave to reveal potential of emerging markets
Real India Conclave is an attempt by Jagran and exchange4media to focus on emerging markets, where ‘real’ India is experiencing growth
Rohit Misra launches crowdsourcing platform
Misra, Rediffusion’s Ex Prez, has joined hands with New York-based Chetan Mangat to launch, what they claim to be, India’s first design and communication crowdsourcing platform
What The Hell? bags Payworld biz
The agency has won Payworld’s creative mandate; marketing budget is pegged at Rs 14 cr, most of which will be spent on digital & BTL activities
What The Hell? bags Payworld biz
The agency has won Payworld’s creative mandate; marketing budget is pegged at Rs 14 cr, most of which will be spent on digital & BTL activities
Infinity Advertising beefs up creative team
Senior-level appointments at Infinity Advertising; Kunjan Verma joins as Creative Director (Copy) and Avijit Sen as Creative Vice President (Art)
Infinity Advertising beefs up creative team
Senior-level appointments at Infinity Advertising; Kunjan Verma joins as Creative Director (Copy) and Avijit Sen as Creative Vice President (Art)
Travel players up the marketing ante
Established and new travel companies have undertaken aggressive marketing routes to ensure business sustenance and growth
India News MP & Chhattisgarh launched on June 3
This will be followed by expanding to Himachal and Uttarakhand
AFAA to campaign for select non-political issues
Pradeep Guha, the newly-elected Chairman of AFAA, shares the action plan for Asia as well as the issues that the advertising body will focus on
Firstpost TVC goes the eco-friendly way
The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online
Win-win for KKR and Nokia?
Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders
Kurkure engages consumers innovatively
Kurkure and Talenthouse launch ‘Design &Win’ contest, wherein consumers get a chance to design Kurkure’s Diwali gift boxes
Reporter’s Diary: Double dhamaka
exchange4media’s Shree Lahiri takes up two recent headlines that will have far-reaching impact in the hype-driven and media-led times that we live in
Sony goes overboard with Cyber-shot zoom
Sony has earmarked Rs 50 cr for its Cyber-shot H Series campaign. However, its TVC falls short of rising above the ordinary
What the Hell? bags Slotco account
The agency will redesign the logo and work on a fresh brand positioning for Slotco
India News banks on regional channels
Regional channels are more profitable and the economy of scale is helpful for a group entity to be viable in the long run, says Kartikeya Sharma
New ACD at Digital Law & Kenneth
Digital Law & Kenneth has roped in Chagas Ferdinando as ACD; he believes in creating a seamless user experience no matter how one engaged with one’s target audience
What the Hell? bags Slotco account
The agency will redesign the logo and work on a fresh brand positioning for Slotco
Ad Review: Sony Handycam shifts focus to ‘instant sharing’
Conceptualised & executed by Hakuhodo Percept, the new TVC is based on the new projector series wherein one can share what has been captured instantly
Liquid Campaign formally arrives in India
With BMW and Lufthansa accounts in its kitty, German agency Liquid Campaign is now gearing up for a robust presence in the Indian market
Reshuffle at Indian Express Group
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
Reshuffle at Indian Express Group
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
Max New York Life prompts people to destroy the devil
The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to protect themselves by fighting the devil
HUL experiments with ‘talking ad’ on Mother’s Day
On Mother’s Day, HUL and NBT joined forces to roll out a ‘talking ad’ for hair-care brand Clinic Plus
Sera Bangali felicitates stars of Bengal
Sera Bangali on Star Anando honoured eminent personalities, who have made the state of Bengal proud, in a star-studded ceremony on May 11
Ford boosts marketing drive with midnight sale
In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13
New policy by MIB spells big relief for regional channels
In a landmark move, MIB has announced new policy guidelines for empanelment of private cable and satellite TV channels for government ads released by DAVP
Tata Salt salutes all mothers this Mother’s Day
Tata Salt celebrates the spirit of motherhood in its new ‘Desh Ka Namak’ TVC that will break nationally on Mother’s Day, May 13
JCDecaux completes five years in India
JCDecaux celebrated five years of its presence in India on May 4; the company got together with clients & industry officials to raise a toast
HDFC Life campaign rides the IPL wave
Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing
Nivea Fresh Active leaves people with a yawn
The Nivea Fresh Active TVC starts interestingly and demonstrates potential but falls flat as it progresses, say industry experts
OTOAI hands digital mandate to Internet Moguls
Internet Moguls to handle the online marketing activities of OTOAI. It will also promote and maintain the association’s website
The evolved newsroom
The newsroom has gone through a metamorphosis. With current media’s incessant need for speed, where does substance & accuracy stand in the priority?
Reporters’ Diary – Goa on my mind…
Shree Lahiri recaptures the GoaFest experience and gives a peek into the behind the scenes hard work that goes on to bring the news of the day’s happenings
FoxyMoron to handle social media for Rajasthan Royals
The company will use Facebook, Twitter and YouTube to design and build a digital platform for Rajasthan Royal fans across the world
9X Group launches new music channel
9X Group launches an international music channel, 9XO. It is the sixth music channel from the group
Connect dots in new ways that resonate: Rishad Tobaccowala – Video & Session report
Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added
Connect dots in new ways that resonate: Rishad Tobaccowala – Video & Session report
Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added
‘Have trust and large ideas will work’
Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking
‘Have trust and large ideas will work’
Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking
‘IQ must meet EQ to build a connect’ - Video & Session report
Brands have to engage in conversations with the consumer wherever they are to get their attention, says Jean-Yves Naouri, COO, Publicis Groupe
‘We need to be creative radicals’ - Video & Session report
Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’
‘We need to be creative radicals’ - Video & Session report
Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’
Santoor reveals new avatar to appeal to contemporary women
To commemorate its 25th anniversary, Santoor showcases new identity; this rebranding initiative is targeted at today’s Indian women
Suvarna News 24X7 appoints Santosh Koshy as AVP-Ad Sales
Santosh Koshy joins Suvarna News 24X7 as AVP-Ad Sales. His last stint was with Neo Sports
Tata Docomo’s new ads take a dig at other telecom operators
The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka
HP engages fans with Facebook community song
After HP India’s Facebook page crossed the 100,000 fans milestone, it initiated a social co-creation project that resulted in a Facebook community song
DS Group sets aside Rs 25 cr to market confectionary brand
DS Group has got Dentsu on board to handle creative & digital initiatives for new confectionary brand, Chingles; Rs 25 cr has been put aside for ALT and BTL activities
The standards of reporting in print are high in India: Ali Velshi
Ali Velshi, CNN’s chief business correspondent spoke to exchange4media about the Indian media industry, reporting styles and a host of other topics
Ad2c sets up shop in India; acquires mobile marketers MobiMasta
Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency
Kurkure takes the crooked path, says ‘Try Tedha Yaar!’
Taking the brand proposition ahead, Kurkure’s new ad campaign banks on the idea that ‘unconventional is exciting in the bold new world’
Ad2c sets up shop in India; acquires mobile marketers MobiMasta
Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency
‘Bhasha’ will become ‘gareeb’ media: Rahul Dev
Harping on the reality of parents aspiring to send kids to English-medium schools, this trend will continue with the next generation too, states veteran journalist Rahul Dev
Durbar Ganguly to launch Millennium Post, an English broadsheet
Delhi to soon get a new English broadsheet. Durbar Ganguly, Former Head of The Pioneer Group is the promoter; it will be launched in last week of April
Understanding the prosumer’s mind
Brands are ideas that exist in minds. The role of advertising is to plant that idea, which then needs to be converted into sales, say experts
GoaFest 2012 to talk magic; 9 Grand Prix this year
GoaFest 2012 will focus on ‘Ideas for impacting the full circle’. The Abbys this year will have provision for Grand Prix in all the nine verticals
Political parties are voluntary organisations: D Raja
When it comes to marketing political parties, it’s a complex issue, feel experts, since it involves, people and ideologies, and those can’t be compromised
From boring to interesting - creativity unleashed
Marketing a brand is all about solving a problem as interestingly as possible after carefully understanding the needs of the customer, says Balki
Engagement goes interactive: Consumers write brand stories
Brands are going that extra mile to engage consumers; marketers are developing strategies – encouraging people to participate in brand evolution
jagran.com relaunched
With a new look and feel, the website is aimed at fulfilling all the aspirations of Hindi readers online
jagran.com relaunched
With a new look and feel, the website is aimed at fulfilling all the aspirations of Hindi readers online
Cadbury, ABP leave a sweet aftertaste of success
The Cadbury Mishti Shera Srishti initiative of ABP Group & Cadbury India blended regional flavours with a universal concept for greater brand connect
Top level changes at Sakal; new COO, CMO named
Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO
Top level changes at Sakal; new COO, CMO named
Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO
Star World brings ‘Missing’ to India ahead of the world
For the first time, an international series is premiering in India four days ahead of its launch in the US. A massive promo blitz gets underway from Feb 7
Motivator, Ogilvy on board for Al Jazeera biz
In the wake of a multi-agency pitch, Al Jazeera has assigned its media mandate to Motivator, while Ogilvy has bagged the creative duties
India News channel launches in UP, Uttarakhand
India News is expanding its channel bouquet. Next in line are news channel launches in Madhya Pradesh and Chhattisgarh in March 2012
CyberMedia realigns for greater impact
CyberMedia has reorganised its ICT and SMG group under four units. These four units and shared services will be headed by Hoshie Ghaswalla
Ramnath Goenka Journalism Awards given away
The Pioneer’s J Gopikrishnan and CNBC-TV18’s Udayan Mukherjee were adjudged Journalist of the Year at the 5th Ramnath Goenka Awards
Flash mobs – a hit?
Flash mobs are emerging as an alternate marketing tool for creating a buzz around brands and building consumer connect
Trending & Different: Maybelline’s viral route
Maybelline has embarked on a unique digital campaign for its new product, the BB Cream. Over 5 million people have become part of this viral campaign
Dainik Bhaskar appoints Mktg Head for digital arm
Kaustuv Chatterji has been roped in as Head of Marketing at IMCL, the digital arm of Dainik Bhaskar
Justice Katju seeks justice for Urdu in new book
Justice Markandey Katju has come out strongly against Urdu language being ignored in modern India in his book ‘Justice with Urdu’
National Sales Head for Maxim appointed
Media Transasia has brought on board Monica Kubba as National Sales Head for men’s magazine – Maxim
Radio One out to woo English speaking Indians
Vineet Singh Hukmani, MD, Radio One, speaks exclusively to e4m on the station’s plans to tap the up-market listener base with revamped content
Sandeep Bamzai takes over as Editor, Mail Today
Sandeep Bamzai replaces Bharat Bhushan, who had quit as Editor of Mail Today in December 2011
The Eveninger launched in Delhi
“It’s a tabloid for the global Indian,” says Sanjiv Agarwal, publisher and editor.
IndiaONE tops entertainment apps on Apple charts
Apps are gaining popularity among brands to build greater connect with the youth. IndiaONE has become the No. 1 paid app in the entertainment category.
Flash mobs ‘Don’ a corporate hue
Flash mobs are igniting the imagination of corporate India, taking the activity from on ground to digital and are finding viral synergies.
Auto Expo 2012 reflects car makers’ bullish stance
With 50 new vehicles lined up for launch during Auto Expo 2012, car makers are looking to further strengthen their foothold in the Indian market.
Changes at Mail Today: Manoj Sharma replaces Rahul Thappa
Rahul Thappa, hitherto the COO, has resigned from the company. The Editor of Mail Today, Bharat Bhushan, too, has put in his papers.
KBC shines at CNN-IBN Awards 2011
Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, speaks to exchange4media about the ‘KBC’ experience this season.
HT raises a toast to New Delhi
As the Capital turns 100, Hindustan Times has embarked on a series of initiatives to celebrate New Delhi’s centenary.