The Australian partners with Mediascope
Mediascope will provide the Australian newspaper ads from Indian companies that want to reach out to international markets
Date-wise News
What led to India’s lowest Cannes score in 5 yrs?
Is India pushing boundaries to create world-class work...
What led to India’s lowest Cannes score in 5 yrs?
Is India pushing boundaries to create world-class work...
Cannes Lions: Key takeaways
A quick summary of what stood out in conversations, on-stage and off-stage at the Festival this year
Cannes Lions: Key takeaways
A quick summary of what stood out in conversations, on-stage and off-stage at the Festival this year
Winners speak: Amar Ujala MQ 2012 Delhi
The winning Genpact-Reckitt Benckiser team talks about their victory and how they plan to prepare for the next round
“Making FM Phase III launch profitable is challenging”
Ritesh Malik, MD, Creative Thinks Media says that while the radio ad business is pegged at about Rs 1,100 cr -1,200 cr, slowdown is impacting ad revenues
"Planners don't understand southern market"
Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media professionals
“Media Market Guide depicts clear demographics of India”
The guide is useful to marketers as it helps market prioritisation basis state population, says Sandeep Sharma, President, RK Swamy Media Group
WPP retains Holding Company of the Year @Cannes
Despite WPP’s concern over Media Lions, the Holding Company has retained the title that has become important for advertising business’ top bosses
WPP retains Holding Company of the Year @Cannes
Despite WPP’s concern over Media Lions, the Holding Company has retained the title that has become important for advertising business’ top bosses
15 minutes on Cannes stage, a lifetime of learning: Josy Paul
The Chairman & NCD of BBDO India writes on his experience of being a speaker at Cannes Lions and the Festival’s ‘human’ side
15 minutes on Cannes stage, a lifetime of learning: Josy Paul
The Chairman & NCD of BBDO India writes on his experience of being a speaker at Cannes Lions and the Festival’s ‘human’ side
Surprise & Innovation are key to Cannes Lions: Terry Savage
Cannes Lions Chairman summarises 2012, speaks on what works for the Festival and the diamond jubilee plans
Surprise & Innovation are key to Cannes Lions: Terry Savage
Cannes Lions Chairman summarises 2012, speaks on what works for the Festival and the diamond jubilee plans
O&M wins Network of The Year at Cannes Lions 2012
The agency has broken breaks previous record with 83 Lions, including one Grand Prix and 12 Golds
Fastrack appoints Milestone Brandcom as OOH AoR
This is the first time the brand has appointed an outdoor agency at a national level; it is attributed to the brand’s growth strategy
Ashok Leyland changing the truck market: Nitin Seth
Ashok Leyland has realised that the truck market, like the car market, needs to take the after-sales experience up for truck drivers
Real India Conclave to reveal potential of emerging markets
Real India Conclave is an attempt by Jagran and exchange4media to focus on emerging markets, where ‘real’ India is experiencing growth
Mindshare and Google launch Mobile Garage
The venture is designed to use Google’s best in class mobile expertise to supercharge the use of mobile by Mindshare’s global client base
South India brands are going national
Successful brands from South India such as Indian Terrain, GRT Group & Cholamandalam, etc. share success stories @Pitch CMO Summit 2012 – South
“Customers own brand Royal Enfield more than the Co.”
With hundreds of Royal Enfield clubs in the country, customers are the real brand ambassadors of the company, says R L Ravichandran of Eicher Motors
“Keep thinking & keep implementing”
“Bharatmatrimony has many brand extensions due to continuous thinking of outsmarting competition,” says Murugavel Janakiraman of BharatMatrimony
Renault will bring to India its global DNA: Len Curran
Post the break-up with Mahindra & Mahindra, Renault has come to India on its own and is trying to come out of the Logan shadow, says Len Curran of Renault India
Woodland spreading its wings globally: Harkirat Singh
Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland
“Piggyback on a bigger brand & own the space”
Kiruba Shankar, CEO, Business Blogging says that as a blogger one should not shy from tying up with bigger brands to reach out to a larger audience
Do Facebook ads work?
A survey by social media research agency Greenlight explores whether Facebook ads work & if FB can compete with Google in the search space