Hindi movie genre gets aggressive
The culmination of IPL has led to a new look Max, a mass marketing blitzkrieg from Movies OK and another addition to the genre – Cinema TV
Date-wise News
Win-win for KKR and Nokia?
Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders
Divya Marathi completes one year in Maharashtra
The Marathi daily was launched in Aurangabad on May 29, 2011. It attributes its success in the state to its strong reader connect
Café Coffee Day goes outdoor in Mumbai & Bengaluru
The campaign is captured on 123 sites; includes usage of hoardings and bus shelters as part of the OOH media mix
Prabhat Khabar to launch ‘Panchayatnama’ in Bihar
The publication will target rural readers such as farmers, Gram Sabha, Zila Parishad and Panchayat members
New movie channel ‘Cinema TV’ to launch on June 1
The Hindi movie channel by Softline Creations is entering a highly competitive genre with some well-entrenched and established players
Performics expands search market
With clients such as Nestle and Reckitt Benckiser on board, Zenith Optimedia’s Performics has grown 50-60 per cent since its launch
Jagran Prakashan FY12 ad revenues up 10.90 pc
Jagran Prakashan has recorded robust growth in circulation, event & outdoor, & digital revenues. Net profit for FY12 stands at Rs 179.64 cr
Aidem Ventures signs on Radiowalla Network
Aidem Ventures will not only handle service sales and ad sales for Radiowalla Network’s SpotRadio but also ad sales for its internet radio platform
Indigo Nation attempts a ‘change’ revolution
The brand tries to form a strong connect with the youth by making ‘Changeism’ the new religion
Deciphering what children want
Marketing should be about creating experiences that shape and nurture a young person, say experts
Kreata Global selected as Facebook PMD
Kreata Global is one among the only two Indian companies selected as a Facebook Preferred Marketing Developer
Anil Publicity Bureau completes 38 years
With strong presence in central India, the agency has been offering advertising solutions in print, OOH, radio, TV, online marketing, events and PR