In keeping with the Olympics fervour, Big FM has launched on air tournament with musical challenges inspired by various sports represented at the Olympic Games
Industry experts emphasise on the importance of customer relationship in retention today and cite coalition as the new mantra towards this goal
The magazine, Airport India, will be launched by Airports Authority of India in September; it will be published by Trendsetter Marketing
BPN’s Prez-International speaks on the agency’s USP, which he believes differentiates it from other media agency brands. India plays a key role in formulating BPN’s final product
‘Daddy Diaries’, an initiative by Lodha’s New Cuffe Parade, reaches out to young fathers to spend quality time with their children
The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media
While the first 3G Tab from the Reliance stable was positioned as ‘Best value for money’, the new one is a ‘Master Multitasker’
Citibank’s campaign to mark completion of 200 years has been splashed over 100 faces in Delhi. JCDecaux executed the campaign
The announcement of Uppal’s exit comes after Smile Group’s Deals and You Co-Founder Gaurav Kachru, who is also her husband, quit Smile Group
Ranjeev Vij joins McCann Delhi as General Manager and Abhishek Das joins McCann Mumbai as Creative Director – Digital
The announcement of Uppal’s exit comes after Smile Group’s Deals and You Co-Founder Gaurav Kachru, who is also her husband, quit Smile Group
Since April, Italy, Spain & India have seen the biggest reductions while China & Russia are predicted to record the biggest ad spend increase in 2012
A quick look at what led NDTV to file a $1.3 bn lawsuit against Nielsen, Kantar & TAM
“TV18 has entered a consolidation phase,” says Raghav Bahl, MD, Network18
NTPC has called agencies for empanelment for a period of three years in the Capital. Last date for application is August 14, 2012
Sanjay Khare, Vice President – Design, Pinstorm shares how V Ramani was a very considerate man who cared about others’ well being
Ramani was an epitome of life, says Rajan Patel, Former Director, EuroRSCG
The new client roster includes accounts such as Ruosh Shoes, Sunshine Boulevard, Inkfruit.com, Yogurberry, Diamondére.com, Smart Automation and Brand Wagon
For us, it is ad revenues clubbed with activation. Activation helps us a lot because we are the only player in the state who can do activations in a very short span of time. The revenues have grown in the range of 15 per cent to 20 per cent. Since per second slot selling is not so easy nowadays, one needs to club one’s revenues with activation.
Real estate is a sector that has 100 per cent consumer penetration, which is a good thing, but about 95 per cent of the sector is unorganised. Using this as an opportunity, we are looking at smart planning for our innovations which is light on our pocket yet effective. Innovations have to be done with effective planning or else there are chances that it might fall flat.
Mobile is a new medium for advertisers; therefore it is challenging to convince them. However, because the number of users is growing significantly, advertisers are interested in the medium. There is a lot of content on web and mobile which is being consumed by over 100 million users.
The explosion of new media touch-points such as social media and mobile phones has given the External Relations function new opportunities to drive advocacy amongst consumers. Social media enables us to have greater and potentially deeper relationships with more consumers in more parts of the world. We are very engaged in all areas of digital communications from mobile to what have become more traditional sites such as Facebook.