Brands are going that extra mile to engage consumers; marketers are developing strategies – encouraging people to participate in brand evolution
Super Fans, Fan Parks, exclusive merchandise line, new tagline & an integrated campaign - GMR Sports has got its marketing act together for Delhi Daredevils
NDTV enters Bollywood’s kitchens with ‘What’s Cooking, Good Looking’. The show is being promoted between the 4 NDTV Group channels & website ndtv.com
Move over cricket, football’s the new flavour in Pepsi’s latest campaign. Created by JWT, the new TVC takes forward the ‘Change the Game’ proposition
DDB Mudra Max and Lintas Media Group get the business. The move comes in the wake of Jyothy’s acquisition of Henkel in 2011
Press Club of India initiated an interactive session on media with the theme - ' Is Media at Crossroads In Terms Of Professionalism & Ethics'
Lynn Brindell will work across all CNN brands and businesses to lead off-channel and digital marketing efforts. She will report to Janet Rollé
Cannes Lions has joined hands with Bill & Melinda Gates Foundation to launch a communications challenge to change the world
Komli Media announced its acquisition of South East Asia’s largest advertising network company, Ad Max Network
Starcom MediaVest Group’s global win of Novartis will manifest in India by April 1, 2012. The account size is pegged in the vicinity of Rs 20 cr
Varun Berry, CEO, PepsiCo India Foods, has put in his papers. As leader of PepsiCo India Foods, he oversaw Lay’s, Quaker, Kurkure & Lehar brands
Making the announcement, Punit Goenka, MD & CEO, ZEEL said that he expected Ditto TV to transform the way content was consumed and monetised
SeventyNine is a cross-platform pay-for-performance mobile network offering advertisers & publishers a distribution and analytics platform
The acquisition of CoinJoos.com has helped HomeShop18 strengthen its books business. Over 10 million titles are now on offer across categories
The industry will move to some kind of SOP outlined by IOAA, which will bring system and procedures in the industry. We have seen some stray activities in blu-casting and augmented reality in 2011. Technology will be used more in 2012 to enable OOH media. Ambient and transit media will evolve because of infrastructure development. Clients will move from making decision based on excel sheets to strategic planning with 360 degree solutions, which will involve outdoor, retail and activation too. Their focus will also be innovation.