Telecom honchos are bullish on mobile and believe the disparity in the time spent on mobile & ad spend to rebalance soon, thereby boosting revenues from MVAS
With TV becoming a ‘tamasha’ in its quest for TRPs and to get eyeballs, industry experts wonder whether it is time to rewrite media laws
Voting for the Dainik Bhaskar Bollywood Awards have started from mid-July and will continue till August
Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup
Media will be one of the major decision-makers through which people’s mandate can be taken into account, says Puthiya Thalaimurai’s RP Sathyanarayanan
Media Pro has alleged that Kerala-based MCOA is making false statements about Asianet being a Free to Air channel in order to scuttle due payments
Reporter Surbhi Bhasin is on a mission to discover the radio medium and how it is helping brands reach out to more people at a fraction of the cost