Punjab National Bank has called a pitch for empanelment of ad agencies. Last date for sending applications is March 9. Account size is upwards of Rs 15 cr
There are mixed reactions to the e-auctions announced for FM Phase III. While some feel it will kill programming options, others are more optimistic
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of “improved performance over the last few months”
Seven of the top 10 publications have seen growth as per IRS 2011 Q4 results. TOI is the only English daily in the top 10 list. The paper has seen growth in AIR
The win comes on the back of a multi-agency pitch. Yatra.com is looking at an approximate marketing budget of Rs 30 crore for the year
Six of the top 10 dailies saw growth in IRS 2011 Q4. Dainik Bhaskar lost 274,000 readers during the quarter, while Patrika grew the fastest at 24.9 per cent
Gail Heimann has been appointed PR Jury President, while Gideon Amichay will be Direct Jury President. Nick Worthington will lead Promo & Activation Jury
Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts
Industry’s leading names – Sam Balsara, Colvyn Harris, Arvind Sharma, Shashi Sinha, Pradeep Guha – took on the daunting task of shortlisting 50 trail-blazing women professionals
ASCI’s Consumer Complaints Council upheld complaints against 17 out of 31 ads during November and December 2011
Corporates in India need to safeguard the future of the country & their businesses through environmental & social investment, writes Puja Marwaha, CEO, CRY
Hyundai Motor has elevated Bo Shin Seo as Managing Director. He takes over from Han Woo Park, who returns to Korea as Chief Financial Officer of Kia Motors
Among language dailies, Marathi papers Lokmat & Daily Sakal saw good growth as per IRS 2011 Q4 results. Eenadu lost the most number of readers
Magazines continue to see decline in AIR in IRS 2011 Q4 as well. English magazines fare better with all except one among top 10 seeing growth
Brands are ideas that exist in minds. The role of advertising is to plant that idea, which then needs to be converted into sales, say experts
What really makes a brand meaningful and connected is personal wellbeing and collective wellbeing, feels Vishnu Mohan, CEO, Asia Pacific, Havas Media
IRS 2011 Q4 results have brought much cheer to the English dailies’ camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR
Nimbus Sport and Micromax have entered into an agreement and the event will be now called Micromax Asia Cup 2012
Percept Activ, the strategic business unit of Percept Media, executed an on-ground activation of Vanitha Awards for the eighth consecutive year
CapitalVia Global Research Ltd, an investment advisory company, has appointed Good Relations India to handle their PR and communication mandate
‘i-am’ associates is all set to roll out its services in India in a partnership with Percept. The first division will be based in Mumbai
Havas Media has won the media mandate for the global business of Air France following a competitive pitch with VivaKi in the second half of 2011