BrunchQ, the quarterly brand extension of HT’s lifestyle supplement Brunch, has sharpened its focus to help readers in their ‘Quest for Good Life’
Ghosh’s last assignment was as Senior Vice President - Account Management at Contract Advertising, Delhi, where he was working since 2005
Prior to this, Koshy was Vice President & Client Services Director at JWT, managing a large chunk of the business across Bangalore and Chennai offices
On the back of properties such as DID L’il Masters and Gold Awards, Zee TV has cornered 283 GRPs, while Star Plus is at 255
Second season of ‘X Factor’ will air across BIG CBS’s three channels – Prime, Love & Spark. The network banks on digital to promote the show
Ajinkya Rahane, Abhishek Nayyar, Paul Valthaty, Umesh Yadav & Parthiv Patel to support WASH United’s ‘Nirmal Bharat Yatra’
Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to be working in Pune’s favour
The TVC has developed brand connect and is simple but the delivery falls a little short when it comes to creativity, say industry experts
Radio One Ahmedabad has changed its content line up after an in-depth survey, wherein it emerged that most listeners are bored of the same kind of music
Based on the concept of ‘Innovation for Development’, Samsung Innovative Quotient is a platform developed to recognise unique innovators
The show has garnered a GRP of 3.14 among the Digital C&S SEC A Males 15+, 5 Metro audience, according to TAM ratings for Week 32
Mohanty will be reporting to Gulrez Alam, COO - Global, Resultrix. He moves from Interactive Media and Communication Solutions
Some of the marquee names amongst the company’s clients include Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel and Nokia
In a bid to enhance its brand image, the Hindi daily has changed its logo & masthead. The supplements cater to different age groups
The group aims to increase its relationship not only with its customers, but the masses at large through the varied social platforms
NewsNext 2012, to be held in Delhi on August 31, will highlight the changing news broadcast scenario in the backdrop of the cable TV digitisation
Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies
For 12 years, Lokmat’s initiative, Sakhi Manch has also proven to be an additional revenue stream for the brand
Aidem Ventures has been appointed as the media representative for ‘Get Punjabi’, a new player in the Punjabi GEC space
It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India
It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India
“OOH has an important role in generating brand awareness and salience metrics from a brand building point of view. OOH is also a great place for innovation; it provides the flexibility to bring alive the brand proposition in a unique and distinctive way.”