People has differentiated itself by focussing on what it calls ‘celebrity journalism’ and has built on the concept of a ‘celebrity news magazine’
IndiaCast to distribute all channels & content of TV18 & Viacom18. It will also distribute Eenadu channels, post completion of acquisition by TV18
Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’
The VP, Marketing Products and Merchandising, Jet Airways talks about viewing civil aviation as an enabler for economic growth & the ‘unbundling effect’