Dipali Banka
Editorial Consultant, Impact
dipali.banka@exchange4media.com
@deepeverest
Editorial Consultant, Impact
dipali.banka@exchange4media.com
@deepeverest
Editorial Consultant, Impact
Vikram Sakhuja, Michael Boneham, Sandeep Ghosh, Robin Wight and Deepa Prahalad discussed about building trust in brands in a trust deficit world. According to them, brands need to focus on psychological equity along with the fundamental market-place equity of price, distribution and media salience to achieve this.
The Pitch CMO Summit saw some insightful presentations of how brands extended their brand propositions to the audience. Taking this further, Ajay Kaul, Chief Executive Officer, Jubiliant FoodWorks Ltd., master franchisee of Domino’s Pizza in India presented how they extended their brand proposition to not only the consumers but also built a culture around it in their organisation.
DB Corp posted a good performance in its second quarter financial results for the current fiscal year. The company that owns newspapers Dainik Bhaskar, Divya Bhaskar and Saurashtra Samachar reported consolidated total revenues of Rs 3010 million, a 14.8 per cent increase compared to the corresponding quarter last year and consolidated PAT of Rs 551 million from Rs 440 million, up by 25 per cent in Q2 YOY.
The Board of WPP announced its unaudited interim results for the six months ended June 30, 2010, which reflected strong revenue growth, particularly in the second quarter, in the US and in parts of Asia and Latin America. Total billings of the Group were up 8.5 per cent at £20.333 billion, while reportable revenue was up 3.5 per cent at £4.441 billion.
HT Media Ltd has reported strong revenues in the first quarter of fiscal year 2010-2011. Total revenues of the company were up 20 per cent at Rs 4,042 million this quarter, as compared to Rs 3,366 million in the same quarter last year. Net profit for the quarter stood at Rs 414 million from Rs 287 million in Q1 FY10.
<p>In a digital world, time lines and geographies do not matter. And there could not be a better example of this than the insightful keynote address by Mainardo de Nardis, CEO, OMD Worldwide, at the Mumbai leg of the exchange4media Conclave 2010 on June 11. de Nardis, who would be connected Live from New York, would be speaking on digital as the electricity driving and powering the entire marketing services industry.</p>
Jagran Prakashan Ltd (JPL) on May 5, 2010 agreed to buy out the publishing business of Mid-Day Multimedia Ltd in a 7:2 share-swap deal. For every seven shares held in Mid-Day Multimedia, the shareholders will get two shares of JPL. Though on the face of it the deal looked expensive and shares of JPL closed at 3.16 low at 115.05 on BSE, most media analysts have given the deal the thumbs up. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=5&News_id=38044&Tag=3652 target= _blank><b><font color=red>Mixed Media extra!</font> Pradyuman Maheshwari on whether the Jagran buy will mean sunnier times for Mid- Day</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=5&News_id=38045&Tag=3653 target= _blank><b><font color=red>Flashed Yesterday: </font> Jagran Prakashan Ltd to acquire Mid-Day’s print business</b></a>
Pratham Books’ ‘Social publishing strategy’ and Hindustan Motors’ ‘The great driving challenge’ were adjudged the best social media case studies at the IndiaSocial Case Challenge for the long term and short term categories, respectively. The first edition of IndiaSocial Case Challenge saw some excellent work done by organisations in the social media domain. The case challenge, an initiative of IndiaSocial, was undertaken in association with impact and blogworks.
Viacom18, which operates MTV, Nickelodeon, Vh1 and Colors channels, has reported a net profit of Rs 56.3 million in Q3 FY10, as compared to a loss of Rs 416.28 million in the previous quarter. Colors reported a 41 per cent growth in advertising revenues as compared to the previous quarter, taking the total income of Viacom18 to Rs 2.66 billion from Rs 2 billion in the September quarter.
Zee News Ltd has reported a net profit of Rs 191 million in Q3 of FY10, as against Rs 151 million in the corresponding period of last fiscal. A 25.6 per cent increase in advertising revenue at Rs 1,402 million and an 18.8 per cent increase in subscription revenues at Rs 280.6 million, led to an increase of 19.3 per cent in Zee News’ total operating revenues, taking it to Rs 1,706 million.
DishTV has reported a loss of Rs 762 million in Q3 FY10, as compared to a loss of Rs 561 million in Q2 of this fiscal. However, revenues of the company increased by 8 per cent to Rs 2,786 million in Q3, as compared to Rs 2,579 in Q2 of this fiscal. Out of its DTH revenues, Rs 2,140 million came from subscriptions.
ZEEL has reported a net profit of Rs 1,464 million for the third quarter ending December 31, 2009, a 74 per cent increase as compared to Rs 839 million in Q3 FY209. Meanwhile, the company’s Board of Directors has also approved the proposal to acquire additional 45 per cent stake in its subsidiary, Taj TV Ltd Mauritius and additional 50 per cent stake in its subsidiary, Taj Television (India) Pvt Ltd, from Bukhatir Group for $44.145 million.
HT Media more than doubled its net profit in the third quarter ended December 31, 2009 to Rs 184.2 million from Rs 78.2 million in Q3 FY09 due to sharp increase in circulation and advertising revenues. The company has demerged its Hindi business that includes daily ‘Hindustan’, magazines ‘Nandan’ and Kadambini’ during the quarter for Rs 1.4 billion and has temporarily shut down the loss making JV with BCCL, ‘Metro Now’.
Although Zoozoos dominated the Effie Awards 2009, the Grand Effie and the Yahoo! Big Chair Awards were bagged by JWT for its work for Bennett, Coleman & Co. The ‘Teach India’ campaign won the Grand Effie as the best integrated advertising campaign of the year. The client-agency team also won the Yahoo! Big Idea Chair Award for using digital media as an important part of their integrated campaign. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=36762§ion_id=1&pict=2&tag=1870 target=_blank><b>Effie Awards celebrates excellence in effective advertising with panache</b></a>
Recession has seen the newspaper industry trim its flab in terms of the number of pages and, of course, the staff. At the World Editor’s Forum 2009, the issue was discussed and debated in the session ‘Shrinking newsroom: Is editorial outsourcing the solution?’. The panelists included Arun Jethmalani, Tony Joseph, John Spencer, and Stella Dawson. Peru’s Alejandro Miro Quesada was the session moderator.
The second panel discussion at the World Editor’s Forum was quite intriguing – ‘More women editors-in-chief = more readers?’ The session started out with views from each panellists about the journalism scenario in their country and the situation of women journalists. However, the discussions also brought in perspectives of the ‘choice’ of women for taking or not taking up the post and also their courage to bring in remarkable changes in the editorial set-up.
The panel discussion on ‘Is investigative journalism giving up on newspapers?’ on the concluding day of the World Newspaper Congress was invigorating and thought-provoking. The panellists included Nick Davies of The Guardian, India Today Group’s Aroon Purie, Arne Jensen of Association of Norwegian Editors, and Tehelka’s Shoma Chaudhury. The session was moderated by George Brock, Professor & Head of Journalism, City University, UK.
Day 3 of the ongoing World News Paper Congress and World Editors Forum in Hyderabad was jam packed with several interesting sessions. The session on ‘Newspapers: A Multi-Media, Growth Business’ saw a few changes in terms of panelists, nevertheless gave some insights on newspapers from three different parts of the world and how they have embraced technology to expand growth.
The formal opening ceremony of the 62nd World Newspaper Congress and the 16th World Editors Forum (WEF) and Info Services Expo 2009 was held in Hyderabad on December 1, 2009 in the presence of President of India Pratibha Devi Singh Patil at the HICC Convention Centre. Also on the occasion, Najam Sethi, Editor-in-Chief, Friday Times and Daily Times, Pakistan, was presented with the Golden Pen Award.
The 62nd World Newspaper Congress got underway in Hyderabad on November 30, 2009. The annual event, organised by the World Association of Newspapers and News Publishers (the merged WAN-IFRA), is being held in India for the first time. The first session of the Congress began with an exciting and stimulating discussion on issues concerning free press around the globe.
Media agencies are going through a rough time because of the pricing issues and financial pressure. In a conversation with exchange4media, David Klien, Publishing and Editorial Director, Advertising Age, said that in this challenging environment, media agencies in India should get marketers to spend more on advertising.
If one were to write a paper on the current media, advertising and marketing scenario, and possible solutions for future, sitting through a session of the <b>impact</b> One-on-One with Advertising Age’s Publishing and Editorial Director David Klein and Madison World’s Chairman and MD Sam Balsara would suffice. From treating agencies as vendors to media agencies turning creative to the issues of media company locking or unlocking editorial content on the web, the session covered it all.
Mark Patterson, CEO, GroupM APAC, enthralled the distinguished gathering at the exchange4media Conclave 2009 that was held in Mumbai on June 3 with his keen observations of the Indian market. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
The television viewership data of IRS 2009 R1 shows a decline in viewership of the national network DD1, while viewership of every other private channel see growth. However the national network stood way ahead of the next in line, Star Plus, which saw a rise of 5.07 per cent with 84.339 million viewers.
Zee Entertainment Enterprise Ltd has put Zee Next, its second Hindi general entertainment channel, on suspension mode. “Zee Next was incurring some losses and we have now put the channel on suspension mode. No additional investments will be made in the channel,” said Subhash Chandra, Chairman, ZEEL, while speaking to analysts after the announcement of the company’s annual and quarterly results on April 22, 2009.
‘Recession and the Entertainment Industry’ garnered much interest at FICCI Frames, more so because of the distinguished panel that comprised Swaminathan A Aiyar, Rajesh Jain, Rajesh Sawhney, Narendra Bhandari and Punitha Arumugam. Dr Amit Mitra moderated the session that discussed on ways to beat the economic slowdown.
Day two of the INMA South Asia Conference, held in Mumbai on November 13-14, addressed issues like building the newspaper’s top line, building the advertising revenue pie, new strategies to build newspaper readership, and acquiring and retaining employees. impact, the weekly magazine on advertising, media and marketing, and Pitch, both from the exchange4media Group, were media partners for this event. exchange4media.com was the online partner.
Identifying resources and ability to invest, transform and survive the transition from print to multimedia was the focus of the discussion on ‘A roadmap to transition: Leveraging the Newspaper to Build a Multi-Media Enterprise’. The discussion was part of the two-day INMA South Asia Conference, being held in Mumbai on November 13-14.