In 2017, the Bennett Coleman company had filed a suit for trademark infringement against ARG Outlier Media
The digital audition for the hunt is the first-of-its-kind in India on a short video platform for two of ZEE5's shows Jamai 2.0 Season 2 and Sunflower
ZEE5's newly-launched short format content platform is integrated within the platform's app and allows brands & users to create short videos
While Bigg Boss Hindi garnered 1.4 billion viewing minutes on the day of its launch, the show's Tamil & Telugu counterparts clocked 2 billion viewing minutes each
The platform has also planned the release of Kollywood movies-before-theatre, LIVE Cricket and popular STAR Vijay shows before TV
Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms
After a 14-year-long stint at Bharti Enterprises, Khan moves on to join udaan, a B2B eCommerce platform leveraging mobile internet technology
The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact
The mandate was bagged following a multi-agency pitch
The festivities begin on 25th October (Ayudha Poojai) with the World Television Premiere of Seeru
The campaign will be released on English, Hindi, Tamil and Kannada channels
The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation
The partnership aims to strengthen omni-channel capabilities and enhance consumer fashion experience
As a special programming line-up, Dangal TV airs Saar Ramayan Ka – Mahagatha 21 Dino Mein & episodes of Aye Mere Humsafar
The Zoo Media network has worked on different aspects of the campaign, with FoxyMoron overseeing the campaign’s digital strategy across social media
Prior to Matrimony.com, Balaji has been with Landmark Group, Standard Chartered Bank, Barclays & Hewitt Associates
’Sukhi Mansacha Sadara’ and ‘Chandra Ahe Sakshila’ will go on air on 25th October and 11th November respectively
This marks Anand’s return to India after stints in the UK and US where he was Business Head for STAR TV’s International Markets
The film has been conceptualized and created by Crescent Group
Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later
The campaign aims to create awareness amongst consumers to help protect their data
On his anniversary of being appointed as BARC chief, e4m looks back at some of Sunil Lulla's most notable moments from the year gone by
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association
NP Singh will talk about the organisation's 25-year-old journey and the future roadmap in the Visionary Talks series hosted by Kailashnath Adhikari, MD, Governance Now
In a virtual session today, panellists will discuss the virtues of influencer marketing in today’s times and its role in brand building
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament
Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money
In the light of the controversies rocking the TV news industry, bigwigs Times of India, Hindustan Times & Dainik Bhaskar launched a campaign highlighting why print is all about unbiased perspectives