ZEE5 introduces measurability in OTT through integrations with Moat & Nielsen DAR
The platform will now offer third-party measurable and result-oriented campaigns to advertisers
Date-wise News
CASHKARO.com presents ‘Game of Thrones’ merchandise for GOT fans
From T-Shirts to key chains, the platform has a range of GOT collectibles
Twitter serves public conversation with #TwitterDialogues this election season
The platform in partnership with Vikram Chandra and Editorji has launched a series of Twitter-first conversations with political leaders
Mobile critical for marketers and advertisers to engage target audiences: Admitad report
Admitad's Annual Report also noted the growing trend of influencer marketing, which is expected to become the traffic channel promising the most dynamic growth
ScoopWhoop and Dentsu Webchutney launch 'The Voting Cursor' urging people to vote
The unique initiative switches the regular cursor on the ScoopWhoop website and their office systems with a modified hand cursor where the index finger is inked and says GO VOTE!
Adda52.com unveils first integrated brand campaign with Chris Gayle
The campaign, #BanaoDimaagKoAmeer emphasizes that true wealth is one’s intelligence and playing poker on Adda52 is the key to sharpening the mind
93% Indians prefer e-gift cards over physical cards
Gift card industry stalwarts take part in third edition of Gift Card Conclave conducted by Qwikcilver Solutions
Koovs to collaborate with ‘Student Of The Year 2’
Koovs has curated an exclusive range as online fashion partner for the film that features Ananya Panday, Tara Sutaria and Tiger Shroff
HT Media Ltd announces key leadership changes in radio business
The development comes after the acquiring of 51% stake in Next Mediaworks Ltd, the owner of Radio One
EazyDiner awards PR mandate to 80-dB Mavericks
Founded by veteran hotelier, Kapil Chopra, EazyDiner is on a mission to build an eating-out reality to cater to India’s changing paradigm
Crocs launches Marvel's Avengers collection for children
The new Avengers range includes some of the most iconic Marvel Super Heroes including Captain America, Spider-Man, Iron Man and more
Himalaya Drug Company unveils TVC for Neem Face Wash
The campaign deals with the face wash’s benefits over soap
Wockhardt and P3 Sports present Wockhardt's P3 Indoor Games 2019
The event is conceptualised by CEO of Wockhardt, Dr. Husaifa Khorakiwala
Pitch CMO Summit: Voice represents the next major disruption in computing: Sohan Maheshwar
Maheshwar, Alexa Evangelist, Amazon India, spoke on the topic, ‘Giving A Voice To Your Brand’
Solomon Wheeler steps down as Vistara's VP & Head of Marketing
Wheeler joined Vistara in March 2017, replacing Kishore Mardikar
Pitch CMO Summit: Our retailers, trade partners were Pulse influencers: Shashank Surana
Surana, VP, New Product Development, DS Group spoke about the growth of influencer marketing in India and how it is helping brands
OPPO named official smartphone partner of The Championships, Wimbledon
An OPPO Breakthrough Award will also be presented by OPPO to honour young players who make major breakthroughs competing at Wimbledon.
Pitch CMO Summit: Storytelling is very powerful in advertising world: Marketing experts
Marketing honchos dwell on the topic, Bulls eye: Targeted advertising meets social media
Film Yeh Hai India’s first look out
The film has been made under the banner DLB Films Pvt Ltd and will be distributed by Reet Films
HOOQ to leverage Machine Learning to localise all content in India
HOOQ plans to localise English-language content for Indian audiences in Hindi, Tamil and Telugu by the end of 2019
Dish TV launches Watcho, forays into original content with focus on digital audience
Watcho marks its entry into this segment with an original comedy show, ‘Vote The Hell’ featuring prominent comedians and their satirical take on the Indian elections
'Marketers need to look at personalised communication to generate business for brands'
Pitch CMO Summit 2019: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, gave the valedictory address and explained how personalisation has become an indispensable part of marketing
The industry needs to ensure that the IRS comes out quarterly: Ashish Bhasin
Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward
IRS Q1 2019: Malayala Manorama, Mathrubhumi gain; Daily Thanthi tops regional dailies list
Almost every regional daily saw a significant rise in readership as per the IRS Q1 2019 report
Field work has been a whole lot better this time, aided by automation: Vikram Sakhuja
Vikram Sakhuja, Group CEO, Madison Media & OOH & IRS Technical Committee Chairman, talks about the changes made in the latest IRS compared to the last one and more
Brands ride on Avengers: Endgame craze
While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products
IRS Q1 2019: Print does the superhero act
Though Avengers: Endgame broke box office records, the big growth story of Print was as much of a hit in the industry, with dailies and magazines together adding 2.7 cr readers since IRS 2017
A closer look at IRS Q1 2019 data
Hindi and language publications continue to lead the Print growth story
IRS Q1 2019: Print magazine industry continues to thrive
The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017
Print’s credibility will help it to co-exist with Digital Media: Kamal Krishnan PS
Guest Column: Kamal Krishnan PS, National Head, Integrated Media Solutions – Mathrubhumi, talks about how IRS Q1 2019 shows Print is still an unavoidable choice for marketers across categories
Honda Cars' media mandate moves from Motivator to Dentsu
The account size is said to be around Rs 200 crore
IRS Q1 2019: Dainik Jagran continues to lead in Hindi as Amar Ujala drops to 3
Among the English dailies, while TOI has retained the number one spot, The Hindu is at the second position followed by The Economic Times