Moumita Bhattacharjee
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moumita.bhattacharjee@exchange4media.com
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TV industry hopeful of good ad spends even after Diwali
Rather than putting money around festivals, most brands are spreading it across the year, say industry leaders
No slowdown here: In-cinema ad rates up by at least 50% for 3 big Diwali releases
Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres
TAM AdEx: Travel & Tourism ads on radio saw 139% rise during Ganesh Chaturthi this year
During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio advertising.
Q1 this year saw 46% increase in subscription revenue: Prathyusha Agarwal, ZEEL
The CMO of ZEEL says it’s a misnomer that advertisers are only looking to invest in digital this festival season
Star Plus to air TED Talks India Nayi Baat post festival season
TED Talks India Nayi Baat hosted by Shah Rukh Khan returns to Star Plus with its second season and the network says this time the focus will be on Hindi and regional languages
UEFA Champions League saw 50% growth in viewership last season: Neville Bastawalla, SPNI
Neville Bastawalla, Head of Marketing & On-Air Promotions, Sports, Sony Pictures Network India, says the company will explore regional feeds for UEFA Champions League 2019 Round 16
The Big Picture: HD channel viewership up by 140% in two years
Industry experts attribute this growth to factors like increase in interest for watching high quality content, growth in HD households & dip in cost of TV sets
NTO would have hit us badly had it not been for our product & pricing: Megha Tata
Megha Tata, Managing Director, South Asia, Discovery, is hopeful that the industry will see a good festive period following the reduction in corporate tax rate
Ad rates for Bigg Boss are higher than any other Colors reality show: Nina Elavia Jaipuria
The Head of Hindi Mass Entertainment and Kids TV Network at Viacom18 says the network is expecting a good festive season following the reduction in corporate tax
It is important to respect the audience's diversity: Vijay Subramaniam, Amazon Prime Video
Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe
Are broadcasters and DPOs the big gainers of TRAI's New Tariff Order?
Many broadcasters and distribution platform operators have reported hike in subscription revenues after the implementation of NTO
Are regional channels the best bet for advertisers post NTO?
Industry experts believe lower costs and higher reach are giving advertising in regional content a push
Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM
SPN has seen 20-25% growth in time spent in some genres, post NTO: N P Singh
N P Singh, Managing Director and CEO, Sony Pictures Networks, spoke to exchange4media about how the network has benefited from NTO, why it will take some more time for stability in the system and more
Broadcasters & brands hope to celebrate this festive season with 10-15% revenue growth
Industry experts say brands and consumers who refrained from spending due to the economic slowdown will now loosen their purse strings
Will a change in tariff rule cause confusion for viewers & industry?
Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again
Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM
Regional content is a priority: Karan Chaudhry, President and COO, TVF
Chaudhry tells us about the platform's push into the regional market and expectations for the upcoming festive season
KBC11 starts today: 80% ad inventory sold; rates expected to go up around Diwali
Industry experts believe NTO will not have any effect on KBC’s viewership
Will Jio First Day First Show pose a threat to movie theatres?
What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?
What does Reliance JioFiber mean for DTH, cable operators and OTT sector?
RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to roll out optical fiber-based fixedline broadband service JioFiber
Tasmayee Laha Roy & Moumita Bhattacharjee Aug 13, 2019 7:46 AM
Modi on Man vs Wild tonight: How the show has upped the game for the channel
We speak to industry experts about the advertising and viewership outcome of PM Narendra Modi's appearance with Bear Grylls on the exclusive show
Business model of the factual entertainment genre needs some tweaking: Avinash Kaul
Avinash Kaul, Managing Director, A+E networks I TV18, and CEO Network18, talks about the impact of NTO, the Election Commission documentary, market share of Network18 channels and more
Post NTO, the marketing focus is to convey the right price: Bavesh Janavlekar, Zee Talkies
Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies
TDSAT sets aside TRAI’s directions on landing page, but is the row over?
Industry experts say it’s business as usual since nothing has changed after the judgment
SonyLIV to produce 10-15 Originals for Telugu and Tamil markets: Uday Sodhi
Sodhi, Business Head – Digital, Sony Pictures Networks India, says that their objective is to go digital first in these markets
What does acquiring BIG FM mean for Music Broadcast Limited
Industry experts see the acquisition as a good move
Tasmayee Laha Roy & Moumita Bhattacharjee May 31, 2019 8:57 AM
Broadcasters up their programming game to capture ICC World Cup 2019 fever
While MTV Beats is letting audiences compose beats, MNX has come up with a line-up of movies
'Out-of-network news and music channels to be part of Colors Gujarati Cinema promotions'
Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio
Our circulation and readership have grown 10% in last 2 years: Girish Agarwal, DB Group
Girish Agarwal, Promoter, Director, DB Group, asserts that print is thriving and in a big way
Ad rates up by 20% for Bigg Boss Marathi season 2: Nikhil Sane, Viacom 18
Nikhil Sane, Business Head – Marathi Entertainment, Viacom 18, speaks about the launch of Bigg Boss Marathi season 2, promotional plans for the show, marketing spends, and more
Have news channels become lucrative for FMCG brands due to GECs opting out of Free Dish?
Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels
We have seen nearly 11% growth in readership in Pune: Karan Darda, Lokmat Media Group
Karan Darda, Executive Director, Lokmat Media Group explains why the generation of quarterly IRS reports will be a good move
Will Xiaomi monetising streaming content pose a threat to OTT players?
Xiaomi has made a smart move with MI Video and MI Music but there is no immediate threat as the market has the potential to absorb new players, say experts
Kids genre drawing banks, auto, FMCG advertisers too: Nina Elavia Jaipuria, Viacom18
Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of Nickelodeon's 8th IP 'Golmaal Jr', to be aired on Sonic from today, the NTO's effect and more
Tele movies generate fantastic viewership: Ronojoy Chakraborty, Sony YAY!
Tele movies are among the top-rated shows and work well from the advertisers’ perspective too, says Chakraborty, Head – Programming, Sony YAY!
English news channels chalk out plans to make the most of elections
Ad rates in the genre have seen massive spike this election season
We want to replicate our 2014 FIFA World Cup success in IPL: Anshuman Goenka, Bacardi
William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019
IRS Q1 2019: Malayala Manorama, Mathrubhumi gain; Daily Thanthi tops regional dailies list
Almost every regional daily saw a significant rise in readership as per the IRS Q1 2019 report
IPL broadcasters go for higher cover than stadium owners: Vaidyanath B, SBI General
Vaidyanath B, Underwriting Manager, Liability Lines, SBI General Insurance, decodes insurance policies for IPL and other tournaments in terms of factors, policies and compensation
'General election counting day viewership to be higher than IPL finale'
Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day
TRAI directs 6 DPOs to adhere to NTO rules within 5 days
Issues ranging from DPOs forcing channel packs on customers, to them not providing receipts have been listed in the document
ABP Ganga will have many shows catering to start-ups in UP: Avinash Pandey
Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections
The 4 Ps of right marketing attitude are Purpose, People, Passion & Physical: Phil Kemish
On the last day of Goafest 2019, Kemish, Co-Founder, Disrupt Marketing & Brandtrepreneur, spoke about how brands need to understand human connections in today’s digital age
Goafest 2019: Moving to city for work no more aspirational for today’s youth: Navin Shenoy
Navin Shenoy, Marketing Head, Youth, Music & English Entertainment, Viacom 18, speaks about MTV Insight Studio that commissions youth insight studies every two years and publishes books on them
Here's how OTT players are covering elections
From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months
Goafest 2019: Focus, learn, grow & then enjoy, says Dr A Velumani of Thyrocare
In 25 years, this company has grown by 25% CAGR, says Dr A Velumani, Creator & Managing Director, Thyrocare
Counting day phenomena to see higher viewership than even IPL: Mayank Jain, Network18
Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination
The way ahead for Pitaara TV is a movie awards night: Sandeep Bansal, MD, 9X Tashan
Bansal, Director of Pitaara TV, talks to exchange4media about finding the right space in the regional movie channel market and more
Affordability, accessibility & availability key aspects of digital age: Sudhanshu Vats
Vats, Group CEO & MD, Viacom 18, says their strategy is to be screen, platform and pipe agnostic storytellers
Discovery India & BYJU’S to disrupt education space with Discovery School Super League
Vikram Tanna, VP, Head of Advertising Sales, Discovery Communications India, and Atit Mehta, Head of Marketing, BYJU’S say the content partnership deal leverages strengths of both the brands
With IPL, we want to build a strong consumer connect: Sameer Nigam, PhonePe
As co-presenting sponsor for the TV broadcast of VIVO IPL 2019, PhonePe is well placed to create awareness about benefits of the app and UPI, said Nigam, CEO and Founder, PhonePe
'Sterling Reserve Music Project aims to promote regional independent music'
Devraj Sanyal, Managing Director & CEO, Universal Music & EMI Music, and Bikram Basu, COO, Allied Blenders & Distillers, talk about Sterling Reserve Music Project
TRAI issues show cause notice to BARC for not releasing TV viewership data, BARC responds
BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data
Tata Sky to go regional with Tata Sky Theatre
Powered by Zee, Tata Sky Theatre is now looking to go regional after screening Hindi and English plays
Hotstar VIP aimed at driving IPL viewership, say experts
The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts
India contributes significantly to our YouTube channel’s growth: Jim Egan, BBC Global News
The CEO of BBC Global News talks about the rise in viewership during Pulwama terror attack and subsequent events, general elections coverage plan, fake news and more
FICCI-EY 2019 report suggests OTT platforms to benefit from TRAI’s New Tariff Order
OTT players react to FICCI-EY 2019 report and assert Television will not lose either
Is 'Roar Of The Lion' Hotstar’s way of creating more content around IPL 2019?
Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL
We can now look at flourishing subscription revenue: Nina Elavia Jaipuria, Viacom 18
Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom 18, tells us about the decision to remove Rishtey and Rishtey Cineplex from Free-Dish and add them to 'Colors Wala Pack'
TV news viewership soaring by the day, election season will add to numbers: Experts
It is interesting how even regional channels like ABP Ananda got unprecedented traction, says Avinash Pandey, CEO, ABP News Network
With ‘Koi Yaar Nahi Far’, Hotstar eyes 300 mn-plus viewers this IPL
Hotstar’s Executive Vice President Sidharth Shakdher, and SVP & Head, Client and Agency, Gulshan Verma talk about people connecting with family & friends over cricket despite being far from each other
New tariff order hasn’t taken away our subscribers: Carter Pilcher, ShortsTV
Pilcher, Chief Executive, ShortsTV, talks about Indians' love for Tata Sky ShortsTV and how opting for Tata Sky was the best way to introduce the channel in the country
Our focus will be on citizens & the younger generation: Faye D’Souza, Mirror Now
D’Souza, Executive Editor at Mirror Now and the winner of News Television Editor-in-Chief of the Year at the ENBA event, explains how the news channel will cover the General Elections this year
Zee Classic will return as a premium offering and will not be an HD channel
Industry sources reveal decisions on the revival and revamping of Zee Classic is still underway
Ratings on site: BARC consults stakeholders, broadcasters say it doesn't make a difference
TRAI on Monday asked BARC to start publishing the viewership data of TV channels on its site immediately
BARC is considering TRAI's request to publish viewership data, in talks with stakeholders
TRAI had asked BARC to publish the weekly data immediately on the website
We have 70mn daily active users in India: Karan Bedi, MX Player
The AVOD model of revenue generation suits MX Player reveals Bedi, CEO of MX Player at the launch of its OTT avatar and announcement of its original shows